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What the General Mills TV commercial - As Real As Kids: Big Head is about.

General Mills is a well-known American food company that has been producing breakfast cereals for over 150 years. Recently, General Mills released a new TV spot that captured the hearts of many viewers, titled "As Real As Kids: Big Head."

In the ad, we see a young boy with a giant inflatable head playing with his mother. As they toss a ball back and forth, the boy's oversized head makes it difficult for him to catch the ball. However, rather than getting discouraged, the boy appears to embrace his uniqueness and continues to play energetically with his mother.

Throughout the spot, the focus remains on the child's positive attitude and his ability to fully immerse himself in the moment despite any obstacles that come his way. This makes for a heartwarming message that resonates with viewers of all ages.

As the camera pans out, we see the General Mills logo next to the text "As Real As Kids" and a voiceover proclaiming "We believe in making cereal as real as these moments."

The spot's message is clear: General Mills wants its cereal to be as authentic and pure as the joy that a child experiences while playing with their mother. Not only does this message resonate deeply with parents and children alike, but it creates an emotional connection between the audience and the brand.

In conclusion, the General Mills TV spot "As Real As Kids: Big Head" delivers an uplifting message about embracing one's unique qualities and fully immersing oneself in the moment. The ad is a reminder that cereal is more than just a breakfast item; it's an essential part of making real, meaningful memories with loved ones.

General Mills TV commercial - As Real As Kids: Big Head produced for General Mills was first shown on television on October 9, 2016.

Videos

Watch General Mills TV Commercial, 'As Real As Kids: Big Head'

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Actors

Actors who starred in General Mills TV Spot, 'As Real As Kids: Big Head'

Laura Kathryn MacDonald photo
Natalie von Rotsburg photo
Advertisers

Advertisers of the General Mills TV Spot, 'As Real As Kids: Big Head'

General Mills TV commercial - As Real As Kids: Big Head
General Mills

General Mills: A U.S. Based Food CompanyGeneral Mills is a U.S.-based food company that has been creating food products for over 150 years. With a portfolio of over $1 billion, the company produces po...

Agenices

Agenices of the General Mills TV Spot, 'As Real As Kids: Big Head'

General Mills TV commercial - As Real As Kids: Big Head
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

General Mills TV commercial - As Real As Kids: Big Head
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

General Mills TV commercial - As Real As Kids: Big Head
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Products

Products Advertised

Cheerios Honey Nut
Chex Rice Chex Gluten Free
Cinnamon Toast Crunch
Cocoa Puffs
Reese's Puffs
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