The 1-800 Contacts TV Spot, 'Through Their Eyes: 20%: Switch' is a compelling advertisement that follows the journey of a woman as she tries to find a solution to her vision problems. The advertisement opens with the woman getting ready to leave her home but struggling to put on her glasses. The viewer can see the world through her eyes, which is blurry and distorted. We see how the woman's daily life is impacted by her poor vision, from her struggle to read the menu at a café to her difficulties at work.
That's when the advertisement introduces 1-800 Contacts as a solution to her vision problems. Through the use of a catchy jingle, the advertisement highlights how easy it is to get in touch with 1-800 Contacts to order contacts lenses. We see the woman use their website to order her contacts, and we see the world through her eyes once again, but this time, with clear vision.
The advertisement ends with the woman walking confidently into work with her clear vision restored and a message appears on the screen, offering a 20% discount for first-time customers who switch to 1-800 Contacts.
Overall, the 'Through Their Eyes: 20%: Switch' advertisement is a clever and effective way to showcase the benefits of 1-800 Contacts as a solution to vision problems. The advertisement cleverly uses an immersive technique to engage the viewer and demonstrate the impact that poor eyesight can have on one's daily life. The discount offer at the end of the advertisement is also a great incentive for first-time customers to switch to the brand.
1-800 Contacts TV commercial - Through Their Eyes: 20%: Switch produced for 1-800 Contacts was first shown on television on December 18, 2022.
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