Chobani, the popular Greek yogurt brand, recently launched a new zero-sugar yogurt. In order to promote this new product, Chobani released a TV spot called "Impossibly Delicious."
The ad opens with images of people indulging in sweet treats, like donuts and cupcakes, while a voiceover asks, "Can you have it all? Delicious taste without the sugar?" The answer, of course, is yes - with Chobani's new zero-sugar yogurt.
The ad shows people of all ages and backgrounds enjoying the yogurt in a variety of ways - with granola, fruit, and even straight from the cup. The voiceover emphasizes that the yogurt is "impossibly delicious" and "perfectly possible," because it contains no added sugar.
Throughout the spot, images of fresh fruit and whole nuts are intercut with shots of the yogurt, reinforcing the brand's commitment to using only natural ingredients. The ad closes with the tagline, "Zero sugar. Impossibly delicious. Chobani."
Overall, the Chobani Zero Sugar TV spot is a visually appealing and effective way to promote the brand's new product. By emphasizing the yogurt's natural ingredients and delicious taste, Chobani is sure to appeal to health-conscious consumers who don't want to sacrifice flavor for nutrition.
Chobani Zero Sugar TV commercial - Impossibly Delicious produced for Chobani was first shown on television on August 22, 2021.
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