Known as “America's Premier Outfitter,” Sportsman's Warehouse was founded in 1986. The brand's mission is to “provide outstanding gear and exceptional service to inspire outdoor memories” and its trademark slogan became “Gear Up for Unforgettable.”

A slogan is an attention-grabbing statement used to advertise or promote a brand's products and services. These phrases share the company's reason for existing and overall mission to the public. Companies use slogans to tell their consumers what they want them to associate their brand with.

Together with your logo, your business slogan is a key part of your branding that makes your product or service recognizable. The best slogans will make everything about your products a welcome advertisement, reminding your customers of the good experiences they have had with your products and your service.

Different types of brand names and how to choose the right one

• Acronym Brand Names.
• Invented Brand Names.
• Lexical Brand Names.
• Evocative Brand Names.
• Descriptive Brand Names.
• Founder Brand Names.
• Geographical Brand Names.

Your slogan shouldn't be at most 10 words since you should keep in mind that your target audience has a limited attention span. Try to keep it simple. Even better would be to add some rhyme. However, you may make a small exception if necessary.

While the tagline represents only the brand, a slogan may be used to represent the brand or the brands' products or services. The job of the slogan is to help the audience to remember key ideas which marketing campaigns focus on. Broader Ideas.

There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. Let's take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth. Example brands include: Coca-Cola, Nintendo Wii, Dove.

The Three Types of Branding

• A corporation or company brand.
• A product brand.
• A personal brand.

A logo can be described as images, text or shapes that work to visually represent a business. A slogan however, is a series of words that summarise the purpose of a brand or to contextualise the personality of a brand.

Marketing slogans are often called taglines in the United States or straplines in the United Kingdom.

In business, a slogan is “a catchphrase or small group of words that are combined in a special way to identify a product or company,” according to Entrepreneur.com's small business encyclopedia. In many ways, they're like mini-mission statements. Companies have slogans for the same reason they have logos: advertising.

The short answer to the question of whether small businesses need a slogan is Yes! A slogan makes your advertising message to your audience clear. It builds brand identity, which you can use to increase brand recognition. Slogans can make a measurable difference in your sales and in your bottom line.