“Because You're Worth It” has given encouragement and reassurance to communities that have been historically ignored by the beauty industry. L'Oréal Paris has commissioned a diverse group of women to represent their brand and this slogan in the hopes of empowering women all over the world to recognize their value.

L'Oréal Decides 'We're All Worth It!' The iconic slogan debuted in 1971. But in 2023, with more men using makeup, the world's biggest beauty company wanted a tagline that reflects its changing consumer base.

15: L'Oréal (1971) – Because I'm Worth It For the decade of rampant consumerism that took place before the epic financial crash of 2008, the tagline of choice could be L'Oréal's 'Because You're Worth It'.

Their latest commercial is no exception, leaving viewers curious about the identity of the actress who graces their screens. This article aims to shed light on the talented and beautiful woman behind the face of L'Oreal. The actress in the new L'Oreal commercial is Eva Longoria.

The world's leading beauty brand was the first brand in the world to underline the value of self-worth, a strong message that is deepened today with 'Lessons of Worth'. These lessons are a series of powerful testimonials by some of L'Oreal Paris' spokespeople who share what the iconic tagline means to them.

At L'Oréal, our six values are at the heart of everything. Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility are our guidelines. They are shared by our people everywhere.

3, 2023 /PRNewswire/ -- L'Oréal today at CES® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L'Oréal Brow Magic, the first ...

By 2030, L'Oréal has pledged that 95% of its ingredients will be derived from renewable plant sources, abundant minerals or circular processes, while all of its formulas will be “respectful of the aquatic environment”, meaning they “do no harm to the diversity of coastal and freshwater aquatic ecosystems”.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. We are committed to preserving our planet's beauty.

A motto is a short phrase encapsulating a brand's values. A tagline is normally three to five words that represent your brand without explicitly mentioning your product or service. A slogan is a memorable phrase that spearheads specific marketing campaigns.

Top cast

• Camila Cabello.
• Gemma Chan.
• Aja Naomi King.
• Katherine Langford.
• Eva Longoria. Self.
• Andie MacDowell.
• Helen Mirren. Self.
• Kate Winslet.

Kendall Jenner The iconic French brand unveils the supermodel as its newest ambassador. Audrey Noble is NYC-based contributing beauty editor.