Shake well before use. For a dramatic look: Use the flat side of the tip to draw thick definition. For a sophisticated look: Turn 90° and use the edge to create a thin line. Eyeliner is easily removed with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.

Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

up to 36 hours The fade, smudge, and sweat-resistant formula glides on with 1 quick stroke. This game-changing liquid eyeliner features in10se color pigments and a precision tip for effortless application. Our semi-permanent eyeliner lasts up to 36 hours, and disappears without a trace for 0 mess removal.

If you are looking for a game-changing liner to create bold looks, the Maybelline Master Precise Waterproof Liquid Eyeliner is for you! This eyeliner takes the hassle out of achieving that perfect winged look, making it a must-have for any makeup enthusiast.

Later. You'll be able to thicken it depending on what look you're going for whether you want a dramatic wing or a simple classic. Wing.

Straight up to the corner of your eyebrow. You don't have to press too hard this is just a rough. Guideline. Don't worry it's not if it's messy we're just going to clean that straight up afterwards.

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

Maybelline captures New York's energy, edge and style, to inspire people to define their beauty, express themselves and Make IT Happen. MAKE IT HAPPEN.

Mascara and liquid eyeliner typically are considered safe to use for three months. Liquid products used near the eye have an increased risk of spreading bacteria. Pencil-style eyeliners, gel eyeliners and lip pencils can be used for up to a year.

between 3-5 years How long do eyeliner tattoos last? Permanent eyeliner can last between 3-5 years. This can change depending on age, lifestyle, skin type, etc. As with all PMU, it is recommended that you have a colour boost every 18 months to keep your liner looking fresh.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.