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What the StarKist TV commercial - Sorry, Charlie! is about.

StarKist TV Spot, 'Sorry, Charlie!' is a well-known American advertising campaign that has been around since the early 1960s. The commercial features an animated tuna character named Charlie who is eager to be selected by StarKist for their canned tuna products. However, after a brief interview with the StarKist representative, Charlie is rejected with the phrase "Sorry, Charlie!".

The TV spot quickly became a cultural phenomenon and has been parodied and referenced in various media throughout the years. The ad's popularity can be attributed to several factors, including its catchy jingle, memorable characters, and clever humor.

One of the key reasons for the ad's success is its use of humor. The idea of a talking fish trying to land a job with a canned tuna company is absurd, and the commercial plays up this absurdity for comedic effect. The character of Charlie himself is also endearing, with his wide-eyed enthusiasm and never-give-up attitude.

The jingle that accompanies the ad, with its upbeat melody and catchy lyrics, has also become a cultural touchstone. The line "Sorry, Charlie!" is instantly recognizable and has been used in various contexts over the years.

Overall, StarKist TV Spot, 'Sorry, Charlie!' is a classic example of American advertising. It combines humor, memorable characters, and catchy jingles to create a campaign that has stood the test of time. Even today, it continues to be referenced and parodied in popular culture, proving that a good ad can become a cultural touchstone.

StarKist TV commercial - Sorry, Charlie! produced for StarKist was first shown on television on December 28, 2015.

Frequently Asked Questions about starkist tv spot, 'sorry, charlie!'

Charlie the Tuna is the cartoon mascot and spokes-tuna for the StarKist brand. He was created in 1961 by Tom Rogers of the Leo Burnett Agency.

And so fishermen knew that if they set nets around dolphins, they'd catch tuna. As all this was going on, Charlie never relented in his messaging. All he ever said was, “Eat me. Please.”

Voice over artist, Danny Dark, “The King of Voice Over Artists,” was cast as the narrator, uttering his famous line “Sorry Charlie®, StarKist® doesn't want tuna with good taste, but tuna that tastes good!”.

Herschel Bernardi Herschel Bernardi - Wikipedia. Herschel Bernardi ~ the original voice of StarKist Tuna animated character, "Charlie the Tuna", as well as the original voice of the Jolly Green Giant. Also was the narrator of a Tootsie Pop commercial, saying "How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop ...

But if you want to nix the oil for health reasons and are looking for a solid, unflavored alternative, then you might want to turn to StarKist's Solid White Albacore Tuna in Water.

Most seafood is low in fat, so it's a great protein choice. One single-serve pouch of StarKist Tuna (2.6 oz) has 17g of protein; it's a great option as a snack after working out!

All our tuna is wild caught in the Pacific or Atlantic Ocean. The majority of our tuna is produced in American Samoa (which is a territory of the United States), Ecuador or Senegal. A few of our products are manufactured in Thailand.

StarKist was founded in 1917 in San Pedro, California (known historically as "Fish Harbor") as the French Sardine Company of California, by Martin J. Bogdanovich (an immigrant from Croatia) and several partners. Bogdanovich is known for his innovations related to refrigeration of the seafood product with crushed ice.

Reston, VA An industry innovator with more than 4,000 employees globally, StarKist headquarters are located in Reston, VA, along with the company executive leadership team and more than 70 employees.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

The familiar Star-Kist Company traces its origins to 1918 on Terminal Island when it was founded as the French Sardine Company by Yugoslavian immigrant Martin J. Bogdanovich. By 1952, the renamed Star-Kist Tuna Cannery's new Main Plant held the distinction of being the single-largest cannery in the world.

All StarKist Tuna is well below FDA's 1ppm. We follow a robust testing policy in all of our plants and can assure you that StarKist Tuna is safe to eat and falls well below FDA's stringent requirements. In general, Americans don't eat enough seafood.

Videos

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Actors

Actors who starred in StarKist TV Spot, 'Sorry, Charlie!'

Luis Carreno photo
Mario Gongora photo
Advertisers

Advertisers of the StarKist TV Spot, 'Sorry, Charlie!'

StarKist TV commercial - Sorry, Charlie!
StarKist

StarKist is a well-known company in the food industry that specializes in seafood products. The company was founded in 1917 and is headquartered in Reston, Virginia. It is recognized as an industry in...

Agenices

Agenices of the StarKist TV Spot, 'Sorry, Charlie!'

StarKist TV commercial - Sorry, Charlie!
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

StarKist TV commercial - Sorry, Charlie!
MMB

MMB, or Minnesota Management and Budget, is an agency of the state of Minnesota responsible for managing the state's finances and providing support to other state agencies. The agency is headquartered...

Products

Products Advertised

StarKist Salmon Creations Lemon Dill
StarKist Salmon Creations Mango Chipotle
StarKist Tuna Creations Lemon Pepper
StarKist Tuna Creations Ranch
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