Grant Thornton TV commercial - Redefine Par
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What the Grant Thornton TV commercial - Redefine Par is about.
Grant Thornton, one of the largest accounting and advisory firms in the world, recently released a new TV spot titled 'Redefine Par'. This spot is the latest in a series of advertisements that aim to showcase the firm's unique approach to doing business and to attract new clients.
In the commercial, a young golfer is seen teeing off in an alleyway surrounded by towering skyscrapers. As she takes her shot, the ball travels farther than expected and crashes through a window high up in one of the buildings. The ensuing chaos sees people rushing out of the building as the golfer looks on in distress.
However, instead of despairing over the damage caused, the golfer instead takes a new approach and sees the accident as an opportunity to connect with her fellow New Yorkers. She uses her golf clubs to create a make-shift driving range on the roof of the building and begins hitting balls towards the city skyline. People of all ages join in the fun and soon the scene transforms into a vibrant, community gathering.
The ad ends with the tagline 'Redefine Par - one drive at a time' plastered on the screen as the golfers continue their impromptu game.
The message behind this commercial is clear – that Grant Thornton is not your traditional accounting and advisory firm. Rather than sticking to the conventions of the industry, the company seeks to take a fresh and innovative approach to its clients' challenges.
By showcasing the golfer's unconventional reaction to the golf ball accident, the ad highlights Grant Thornton's approach of finding creative solutions to problems. It also emphasizes the firm's collaborative nature and its desire to help its clients succeed through teamwork and cooperation.
All in all, the 'Redefine Par' TV spot is a powerful and memorable commercial that effectively communicates Grant Thornton's unique approach to business. By encouraging viewers to think outside the box, the ad inspires them to take a fresh look at their problems and work towards innovative solutions.
Grant Thornton TV commercial - Redefine Par produced for Grant Thornton was first shown on television on March 14, 2022.
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Grant Thornton
Grant Thornton is a global professional services firm that provides a range of audit, tax, advisory, and consulting services to clients in various industries. With more than 56,000 people in over 140...
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Gyro is a global business-to-business (B2B) marketing agency that specializes in creating engaging marketing campaigns that help companies build their brand, engage with customers, and grow their busi...
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