What the Xarelto TV commercial - Not Today: Factory is about.

Xarelto is a prescription medication that is often used to reduce the risk of stroke, blood clots, and other related conditions. One of the most widely recognized ads for this medication is the 'Not Today: Factory' TV spot.

In this ad, we see a middle-aged worker in a factory setting who suddenly clutches his chest in pain, suggesting that he may be suffering from a heart attack or other cardiovascular event. However, he manages to catch his breath and refuse the possibility of being taken to the hospital with the words, "Not today."

As the worker walks through the factory, we see that he is trailed by a red line that snakes its way through the complex machinery, symbolizing the potential for blood clots in those who have cardiovascular conditions. The worker himself represents someone who is at high risk for these blood clots, which can break away from the heart and cause potentially fatal blockages elsewhere in the body.

The ad then cuts to a shot of the man taking Xarelto at home, indicating that this medication can help reduce his risk of blood clots and the associated debilitating or fatal events. The tagline, "Xarelto: Not today" underscores the idea that the medication can help reduce the likelihood of a stroke or other blood clot-related event happening to those at high risk.

The TV spot ends with a call to action for viewers to speak with a healthcare professional if they think Xarelto could be right for them. Overall, this ad highlights the importance of awareness around the risks of blood clots and the potential for preventative measures like medication to help keep people healthy and safe.

Xarelto TV commercial - Not Today: Factory produced for Xarelto was first shown on television on November 24, 2019.