What the Invokana TV commercial - Turn Things Around is about.

Invokana is a medication used to treat type 2 diabetes. The TV spot titled "Turn Things Around" focuses on showcasing the positive impact that Invokana can have on a person's life. It begins with a middle-aged man named David, who is depicted sitting on a park bench, staring off into the distance with a look of frustration on his face.

As the narrator's voiceover starts, the scene shifts to a series of flashbacks depicting David's life before he started taking Invokana. We see him struggling to control his diabetes with diet and exercise alone, with shots of him trying various fad diets and intense workout routines. There's a sense of defeat and desperation in his eyes as he is unable to achieve the blood sugar control he desires.

The tone of the TV spot changes when the camera zooms in on David's face, and he is shown taking a pill of Invokana. The narrator's voiceover emphasizes the transformative power of the medication, stating that "with Invokana, David took control of his diabetes and turned his life around."

The visual narrative then shifts to a series of scenes showcasing David's newfound vitality and improved quality of life. We see him going for a run in a park, engaging in activities with friends and family, and enjoying his hobbies. There is a sense of joy and freedom in his movements as he radiates confidence and happiness.

Throughout the spot, the narrator highlights the benefits of Invokana, such as its ability to lower blood sugar levels and reduce the risk of cardiovascular events. The message is clear: Invokana has the potential to truly make a difference in the lives of people living with type 2 diabetes by helping them regain control and embrace a healthier, more fulfilling lifestyle.

The TV spot concludes with a confident David smiling directly at the camera, symbolizing a successful transformation. The screen fades to black, leaving the viewers with a powerful message: with Invokana, anyone can turn things around and take charge of their diabetes management.

Overall, the "Turn Things Around" TV spot effectively communicates the potential benefits of Invokana in a relatable and inspiring way. It highlights the emotional journey of an individual living with type 2 diabetes and offers hope for a brighter future with the help of this medication.

Invokana TV commercial - Turn Things Around produced for Invokana was first shown on television on June 12, 2016.