What the Xarelto TV commercial - Not Today: Movie Theater is about.

The TV spot for Xarelto titled "Not Today: Movie Theater" is a dramatic and emotional depiction of the dangers of blood clots. The ad begins with a woman sitting in a movie theater, enjoying a film with her family, when suddenly she clutches her chest and begins to gasp for breath. The camera then shifts to show a blood clot traveling through her body as a voice-over explains the potentially life-threatening consequences of this condition.

The scene then cuts to the woman wearing a hospital gown and looking pale and weak as she lies in a hospital bed. The voice-over explains that Xarelto can help prevent blood clots from forming and potentially saving lives. The woman then declares, "Not today" as she stands up and takes control of her health with Xarelto.

The message of the ad is clear: blood clots can happen at any time, including when we least expect them, like during a movie. But with Xarelto, there is hope for preventing them and staying healthy. The dramatic presentation of the ad is designed to grab the viewer's attention and encourage them to consider the importance of blood clot prevention.

While some may argue that the ad is fear-mongering or overly dramatic, it does effectively communicate the seriousness of the condition and the benefits of taking proactive steps to prevent it. Ultimately, the ad serves as a reminder that our health is something we should never take for granted, and that it's always better to be safe than sorry.

Xarelto TV commercial - Not Today: Movie Theater produced for Xarelto was first shown on television on June 16, 2019.