What the Xarelto TV commercial - Not Today is about.

Title: Xarelto TV Spot, 'Not Today': Embracing Life's Moments

[Scene 1: A serene morning at a beach]The TV spot for Xarelto, titled 'Not Today,' opens with a breathtaking panoramic shot of a peaceful beach at sunrise. The gentle sound of crashing waves fills the air, creating a tranquil atmosphere. As the camera pans across the beach, we see individuals of varying ages engaging in different activities like jogging, walking their dogs, and even doing yoga.

[Scene 2: A woman gets off a swing in a park]The scene transitions to a bustling park with children playing on swings, slides, and monkey bars. In one corner, we see a woman in her late 50s wearing a yellow sundress, coming to a stop on a swing. She hops off gracefully, her face filled with joy and a sense of contentment.

[Scene 3: A man flies a colorful kite]The TV spot shifts to show a man with a prosthetic leg holding strings to a vibrant, colorful kite. As the wind catches it, the kite soars high into the sky. The man's eyes gleam with satisfaction as he revels in the simple pleasure of flying the kite.

[Scene 4: A couple strolls through a farmers' market]The camera then follows a couple hand-in-hand, leisurely browsing through the stalls of a lively farmers' market. They stop at a stand with baskets of fresh strawberries, sharing smiles and laughter as they sample the ripe fruits.

[Scene 5: A group of friends at a picnic]The screen transitions to a group of friends gathered at a picturesque picnic spot in a grassy field with dappled sunlight streaming through the trees. They laugh, chat, and indulge in delicious food, cherishing the moments of togetherness.

[Scene 6: The focus on a person's hand]The camera zooms in on a person's hand, fingers flexing gently. This subtle transition emphasizes the importance of maintaining a healthy lifestyle and preserving our ability to fully engage with life's experiences.

[Scene 7: A voiceover and text]As the scenes unfold, a comforting voiceover can be heard, saying, "For patients living with a higher risk of stroke due to non-valvular atrial fibrillation or deep vein thrombosis, Xarelto enables them to say 'not today' to interruptions caused by these conditions."

Text on the screen displays the tagline, "Xarelto: Embrace Life's Moments," accompanied by the sound of a heartbeat, symbolizing vitality and the drive to live life to the fullest.

[Scene 8: A montage of joyful moments]The TV spot concludes with a montage of images showcasing people engaged in various joyful activities, capturing life's beautiful moments — from a child blowing out birthday candles to a couple dancing in the rain. Each moment is a celebration of the freedom, empowerment, and peace that Xarelto can provide, letting patients focus on what matters most: living their lives without hesitation.

[Closing shot]The screen fades to black, leaving the audience inspired by the message of embracing life's precious moments and the hope that Xarelto offers in allowing them to continue doing so.

Disclaimer: This content is intended for imaginative purposes only and does not represent an actual TV spot for Xarelto.

Xarelto TV commercial - Not Today produced for Xarelto was first shown on television on December 8, 2019.