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What the Accenture TV commercial - Embrace Change is about.

Accenture, the global professional services firm, released a powerful TV spot with the tagline: 'Embrace Change.' The spot is just over one minute long and features an array of people of different ages, genders, and backgrounds, encouraging viewers to embrace change in their lives.

The TV spot starts with a young girl staring at her reflection in the mirror. She looks hesitant as she removes her glasses and puts on a pair of contact lenses. The voiceover prompts viewers to embrace the discomfort that comes with change. The scene then shifts to a young boy attempting to ride a bike. He falls a few times but eventually gets back up and continues to try. This reinforces the idea that taking risks and embracing opportunities is essential for growth.

Throughout the spot, the setting changes from cities to remote countryside locations, emphasizing the universality of the human experience. There are scenes of people leaving their jobs, starting new careers, and taking on leadership roles. This shows that change can happen at any point in one's life, and it's never too late to embrace the unknown.

The TV spot concludes with the same young girl looking at herself in the mirror, but this time with more confidence and a smile on her face, symbolizing the transformation that occurs when we embrace change. The voiceover emphasizes that change can be scary, but it's necessary to grow and achieve great things.

Overall, Accenture's TV spot 'Embrace Change' communicates a powerful message of encouragement to embrace change with open arms. The spot does an excellent job of showcasing the universal human experience of growth and transformation and encourages viewers to choose courage over comfort.

Accenture TV commercial - Embrace Change produced for Accenture was first shown on television on August 25, 2022.

Frequently Asked Questions about accenture tv spot, 'embrace change'

Accenture TV Spot, 'Walking Tree' Song by Cosmo Sheldrake.

Accenture TV Spot, 'Let There Be Change' Song by Cosmo Sheldrake.

PrettyBird's Stefon Bristol pieces together the story charmingly, aided and abetted by a cover version of Blondie's 'Dreaming' by bright young things Wet Leg. It's all very pleasing, and if we had any way of rewarding Accenture by purchasing their products or services, we'd think about doing it.

Cosmo Sheldrake - Zync Music.

Creating as one to deliver for our clients Accenture Song is an inspired team of creatives, designers, technologists, strategists and engineers, all working together to discover new frontiers of possibility.

Building on Accenture's longstanding culture of change, the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience - unleashing the imagination and ideas of its people to deliver tangible results.

Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; content and channel orchestration.

Today we launched our new global brand campaign - Let There Be Change - and introduced our new company purpose: To deliver on the promise of technology and human ingenuity.

Building on Accenture's longstanding culture of change, the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience - unleashing the imagination and ideas of its people to deliver tangible results.

Accenture Interactive, which has since its establishment in 2009 become the world's largest digital agency, will now be known as Accenture Song – along with its more than 40 acquisitions from over the past decade with the exception of Droga5.

Accenture Song, which includes global agencies such as Karmarama, King James, Bow & Arrow, The Monkeys, Fjord, SinnerSchrader and Rothco, is projected to hit $14 billion in revenue by the end of this year. It works with clients such as Coinbase, General Mills' Blue Buffalo and Shiseido.

The Accenture logo is inspired by the idea of progress and change. The three lines in the logo represent the company's focus on technology, strategy and consulting. The blue color represents trust, reliability and confidence.

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Advertisers

Advertisers of the Accenture TV Spot, 'Embrace Change'

Accenture TV commercial - Embrace Change
Accenture

Accenture is a multinational professional services firm that offers consulting, technology and outsourcing services to clients across various industries and business functions. The company was founded...

Agenices

Agenices of the Accenture TV Spot, 'Embrace Change'

Accenture TV commercial - Embrace Change
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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