Accenture TV Spot, 'Walking Tree' Song by Cosmo Sheldrake.

Accenture TV Spot, 'Let There Be Change' Song by Cosmo Sheldrake.

Building on Accenture's longstanding culture of change, the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience - unleashing the imagination and ideas of its people to deliver tangible results.

Tapping into its own marketing expertise, professional services firm Accenture's creative, design and marketing technology division Accenture Interactive has rebranded globally as Accenture Song.

“Accenture Song symbolizes the post pandemic growth journey we're on with our clients,” said David Droga, CEO and creative chairman, Accenture Song. “Since its infancy, Accenture Interactive has helped clients build and grow their business by being experience-led. Today's needs are strikingly different.

Accenture Interactive owns more than 40 creative agencies worldwide, such as Karmarama in the U.K., The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up under a single name, Accenture Song, a single P&L and one operating platform.

The Accenture logo is inspired by the idea of progress and change. The three lines in the logo represent the company's focus on technology, strategy and consulting. The blue color represents trust, reliability and confidence.

By embracing human and creative qualities over technical ones, Droga believes the new name reflects not just change, but what he calls “the alchemy that comes out of bringing these fiercely proud, independent agencies together to build something even more substantial.” A song, in being both deeply personal and highly ...

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Accenture Interactive owns more than 40 creative agencies worldwide, such as Karmarama in the U.K., The Monkeys in Australia, Fjord in Scandinavia and Rothco in Ireland, as well as Droga5. All, except Droga5, will be rolled up under a single name, Accenture Song, a single P&L and one operating platform.

Our 6 enduring core values - Client Value Creation, One Global Network, Respect for the Individual, Best People, Integrity and Stewardship - shape the culture and define the character of Accenture. They serve as a foundation in how we act and make decisions.