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What the GEICO TV commercial - Fishermen Tell Tales: Its What You Do is about.

The GEICO TV Spot, 'Fishermen Tell Tales: It's What You Do' is a hilarious and memorable commercial that captures the heart of the insurance company's brand. The ad features a group of fishermen gathered around a campfire, sharing outrageous tales of their fishing adventures.

As the fishermen take turns telling stories, the camera focuses on each one in a mock reality television show style. One fisherman describes how he caught a fish the size of a boat, while another claims to have tangled with a shark. Despite the outlandish stories, the fishermen agree on one thing - "It's what you do."

The ad then cuts to a shot of the GEICO gecko, who delivers the iconic tagline - "15 minutes could save you 15% or more on car insurance." The humor and absurdity of the ad provide a much-needed break from the serious nature of insurance commercials and make a lasting impression on viewers.

In addition to being entertaining, the commercial also effectively communicates the message that Geico is a reliable and trustworthy insurance company. The fishermen's wild stories may not be entirely truthful, but Geico's promise to provide quality insurance at an affordable price is.

Overall, the 'Fishermen Tell Tales: It's What You Do' commercial is a great example of how to create engaging and effective advertising. It successfully combines humor, storytelling, and branding to create a memorable commercial that appeals to a wide audience.

GEICO TV commercial - Fishermen Tell Tales: Its What You Do produced for GEICO was first shown on television on May 13, 2015.

Frequently Asked Questions about geico tv spot, 'fishermen tell tales: it's what you do'

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Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Geico's new ads pair a celebrity with the gecko mascot for first time. By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

State Farm State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

Here are the ads that make you laugh, cry, think, and feel.

  • Apple – “1984” (1984)
  • Tootsie Pop – “How Many Licks?” (1968)
  • Coca-Cola – “Meet Joe Greene” (1979)
  • Budweiser – “Whassup?!” (1999)
  • McDonald's – “The Showdown” (1993)
  • Old Spice – “The Man Your Man Could Smell Like” (2010)
  • Life Cereal – “Mikey Likes It” (1978)

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.

By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

What insurance company has the most complaints? The auto insurance company with the most complaints is United Automobile Insurance, which receives roughly 40 times more complaints than the average insurer its size, according to the latest NAIC complaint index.

Videos

Watch GEICO TV Commercial, 'Fishermen Tell Tales: It's What You Do'

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Actors

Actors who starred in GEICO TV Spot, 'Fishermen Tell Tales: It's What You Do'

Brendan Hunt photo
John Ponzio photo
Advertisers

Advertisers of the GEICO TV Spot, 'Fishermen Tell Tales: It's What You Do'

GEICO TV commercial - Fishermen Tell Tales: Its What You Do
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

Agenices

Agenices of the GEICO TV Spot, 'Fishermen Tell Tales: It's What You Do'

GEICO TV commercial - Fishermen Tell Tales: Its What You Do
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

GEICO TV commercial - Fishermen Tell Tales: Its What You Do
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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