What the Tecate TV commercial - Somos Tecate is about.

Tecate is a well-known Mexican beer company that has become popular not only in Mexico but also across the United States. To promote their brand, Tecate has launched a TV spot titled 'Somos Tecate'. This commercial embodies the company's mission, showcasing its genuine Mexican heritage and values.

The ad starts by displaying the beauty of Mexico with people enjoying the beach and the sun. The voiceover then says, "Somos gente sencilla, trabajadora, de corazón parado y alma abierta." This means "We are simple, hard-working people with a strong heart and open soul."

The TV spot goes on to show that in Tecate, the brand believes in "honestidad, coraje, y respeto." This means that they believe in honesty, courage, and respect. The ad combines the beautiful Mexican scenery with some of Mexico's most iconic symbols, such as the Aztec pyramid of Cuicuilco, the Angel of Independence, the Mayan ruins, and the iconic beaches of Acapulco.

What makes this commercial so powerful is how it represents the genuine spirit of Mexico, while also keeping the message simple and clear. The viewer is left with the impression that Tecate is more than just a beer brand - it's a representation of Mexican culture, pride, and heritage.

Overall, the Tecate TV spot, 'Somos Tecate', is a beautiful and engaging piece of media that showcases the best of what Tecate has to offer. It is an inspiring example of how a brand can tap into the essence of a culture while still appealing to a diverse audience.

Tecate TV commercial - Somos Tecate produced for Tecate was first shown on television on February 18, 2020.