CarMax TV commercial - Confidence
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What the CarMax TV commercial - Confidence is about.
CarMax is a leading name in the American used car industry, and it has earned a reputation for providing high-quality vehicles to its customers. The company's latest TV spot, 'Confidence,' featuring renowned comic actor Andy Daly, aims to highlight CarMax's commitment to providing its customers with peace of mind when it comes to buying a used car.
In the TV spot, Daly plays the role of a typical used car salesman, making all the exaggerated claims and promises that car salesmen are infamous for. However, his over-the-top behavior is contrasted with CarMax's straightforward approach to selling used cars.
The ad opens with Daly standing in front of a run-down car lot, surrounded by a motley crew of salesmen. He launches into a spiel about why customers should buy from him, boasting about his unbeatable prices and extensive selection of vehicles. However, as Daly continues his monologue, it becomes clear to the viewer that his claims are empty and his promises unfulfillable.
In contrast, the ad then shows CarMax's approach to selling used cars. A clean, modern showroom is filled with well-maintained cars alongside clear, transparent pricing information. A friendly CarMax sales associate is on hand to answer any questions and provide expert advice to potential buyers.
The ad draws a clear distinction between Daly's outdated and unreliable approach to selling used cars and CarMax's modern, transparent, and customer-focused approach. The 'Confidence' theme is evident throughout the ad as CarMax seeks to assure its customers that they can buy with confidence from the company.
The TV spot closes with Daly realizing that he can't compete with CarMax's high standards and integrity, so he packs up and drives away. The final shot shows a satisfied CarMax customer driving off the lot in their newly purchased car, embodying the confidence and assurance that the company provides to its customers.
CarMax TV commercial - Confidence produced for CarMax was first shown on television on January 29, 2017.
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Actors
Actors who starred in CarMax TV Spot, 'Confidence' Featuring Andy Daly
Advertisers
Advertisers of the CarMax TV Spot, 'Confidence' Featuring Andy Daly
CarMax
What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...
Agenices
Agenices of the CarMax TV Spot, 'Confidence' Featuring Andy Daly
The Martin Agency
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...
Vizeum
Vizeum is a global media agency that provides a wide range of services including strategic planning, media buying, and digital marketing. It was founded in 2003 and is headquartered in London, UK. Viz...
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