CarMax TV commercial - WBYCEIYDBO
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What the CarMax TV commercial - WBYCEIYDBO is about.
CarMax's latest TV spot, titled 'WBYCEIYDBO', has been making waves in the advertising world for its unusual approach to car selling. Featuring comedian Andy Daly, the spot is inspired by the often mystifying acronyms used in car listings, such as "What You See Is What You Get" (WYSIWYG) or "Runs Good, Needs Work" (RGNW).
The commercial follows Daly as he attempts to crack the code of the seemingly nonsensical acronym WBYCEIYDBO, which stands for "Will Buy Your Car Even If You Don't Buy Ours". Throughout the ad, Daly hilariously speculates about the meaning of the acronym, suggesting everything from "Worried Because You Can't Even Identify Your Dog By Owner" to "We've Built Your Child's Emotional Intelligence, You Daft Blooming Onion".
But despite the humor, the message is clear: CarMax is a company that will buy your car even if you don't decide to purchase one of theirs. The commercial provides a fresh and innovative take on a well-established industry, and speaks to CarMax's commitment to transparency and customer satisfaction.
Overall, the 'WBYCEIYDBO' TV spot is a testament to CarMax's willingness to take risks and embrace creativity in its advertising. It's a fun and memorable commercial that effectively showcases the company's unique selling proposition.
CarMax TV commercial - WBYCEIYDBO produced for CarMax was first shown on television on January 29, 2017.
Frequently Asked Questions about carmax tv spot, 'wbyceiydbo' featuring andy daly
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Actors
Actors who starred in CarMax TV Spot, 'WBYCEIYDBO' Featuring Andy Daly
Advertisers
Advertisers of the CarMax TV Spot, 'WBYCEIYDBO' Featuring Andy Daly
CarMax
What is CarMax?CarMax is a company that specializes in buying and selling used cars. They are the largest used-car retailer in the United States and have been in business for over 25 years. The compan...
Agenices
Agenices of the CarMax TV Spot, 'WBYCEIYDBO' Featuring Andy Daly
The Martin Agency
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...
Vizeum
Vizeum is a global media agency that provides a wide range of services including strategic planning, media buying, and digital marketing. It was founded in 2003 and is headquartered in London, UK. Viz...
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