In the ADT TV Spot, 'Top Priority', the audience is introduced to a family who has decided to prioritize their safety with the help of ADT home security systems. The ad opens with a man putting away his bicycle and entering his home, only to be greeted by his young daughter who runs up to him with excitement. However, it is soon made clear that this moment of joy is short-lived as they both hear a loud noise coming from outside. The man quickly realizes that there is an intruder attempting to break into their home, sending him into panic mode.
As the intruder tries to force their way in, the family remains trapped inside, scared for their safety and unsure of what to do. Eventually, the father remembers that they have ADT home security and quickly activates the alarm, sending a signal to ADT's monitoring center. Almost immediately, a dispatcher from ADT contacts the family and informs them that the authorities have been alerted and are on their way to the scene.
As the intruder continues to try and break in, the ad shows the family huddled together and waiting nervously for help to arrive. Suddenly, the intruder is startled by flashing lights and the sound of police sirens, prompting him to flee the scene. The ad ends with the family being comforted by the presence of the police, and the father being immensely grateful for the peace of mind that ADT's system has provided him and his family.
Through this ADT TV spot, the company emphasizes the importance of prioritizing your family's safety and how their home security systems can provide a much-needed sense of security. The ad is both captivating and tense, and effectively communicates the message that ADT is the top choice for families who want to prioritize the safety and security of their homes.
ADT TV commercial - Top Priority produced for ADT was first shown on television on January 7, 2013.
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