Matthew McConaughey is 'Flat Matthew' in comedic Super Bowl commercial from Doritos. It's hard to be 2D.

The Doritos 3D Crunch Super Bowl commercial introduced you to Flat Matthew. Now it's time to experience it for yourself! Just use our Flat Branded Effect to transform into 2D-you and give us a peek into your #DoritosFlatLife.

Doritos

As a part of their campaign launch, Doritos employed the slogan TRY ANOTHER ANGLE® – inviting diehard fans to try another chip angle, of course. The concept also references the triangular shape of Doritos and the brand's encouragement to its consumers to view the world in a different light in 2023.

little fried and golden thing The term dorito is a contraction of Spanish doradito (little fried and golden thing), which is a diminutive of dorado (fried and golden thing). The original product was made at the Casa de Fritos (now Rancho Del Zocalo) at Disneyland in Anaheim, California, during the early 1960s.

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

First launched in the United States in 1966, the bold flavors and intense crunch of Doritos products are now enjoyed in more than 50 countries around the world. PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India.

They've been engineered so you never feel like you've had enough. Here's why: The chips have the powerful savory flavor known as umami, and also what Mr. Witherly calls “long hang-time flavors” like garlic that create a lingering smell that stimulates memories.

Mark Schatzker's nonfiction book The Dorito Effect (2015) studies the trends in industrial food production that have resulted in a loss of flavor, which is then made up for by the addition of artificial flavors that fool the body into believing it is receiving nutrients that may or may not exist in the actual food.

Doritos® doesn't have a direct meaning. It's a made-up compound word from abbreviated Spanish words that mean “Gold” and “Little Things”

None of our Doritos® are Halal certified products. To better understand the ingredients and nutritionals of Doritos®, please reference the ingredients on the back of our Doritos® bags.