The Concert for Sandy Relief was a benefit concert that took place on December 12, 2012, at the Madison Square Garden in New York City. The concert aimed to raise funds for those affected by Hurricane Sandy, which struck the East Coast of the United States in late October of that year.
Following the success of the concert, a CD was released featuring some of the performances from the event, as well as additional tracks recorded in the studio or live at other shows. The CD was highly anticipated, and to promote its release, a TV spot was created that highlighted some of the featured artists and tracks.
The TV spot opened with footage from the concert, showing the massive crowd gathered at Madison Square Garden. The voiceover then announced that the CD was coming soon, and previewed some of the tracks that would be included, such as "Hallelujah" by Adam Sandler and Paul Shaffer, "It's My Life" by Bon Jovi, and "Back in the U.S.S.R." by Bruce Springsteen and the E Street Band.
The spot also emphasized the importance of the benefit concert and the CD in raising funds for Hurricane Sandy relief efforts. It featured images of the devastation caused by the hurricane and urged viewers to support the cause by purchasing the CD.
Overall, the TV spot successfully generated excitement and anticipation for the Concert for Sandy Relief CD. It showcased some of the biggest names in music coming together for a good cause, and provided a way for people to help those in need while enjoying great music at the same time.
12 12 12 The Concert for Sandy Relief CD TV commercial produced for Columbia Records was first shown on television on January 23, 2013.
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Columbia Records is a venerable American record label that was founded in 1888. Originally, it was a part of the CBS Corporation, but in 1989, it was acquired by Sony Music Entertainment. Columbia Rec...