What the Lowes TV commercial - The Moment: Delicates is about.

Lowe's latest TV spot, titled 'The Moment: Delicates', is a heartwarming and visually stunning ad that centers around the story of a mother and her daughter. The commercial opens with a washing machine full of delicate clothing items, including a special dress belonging to the mother's daughter. As the machine begins to shake and make strange noises, the mother quickly realizes that something is wrong.

At that moment, the ad takes a surreal turn as the mother is transported into a magical world where she is faced with an impossible task - rescuing her daughter's dress from a whirlpool of water. Using her quick thinking, the mother jumps into the water and begins rescuing the other clothes, slowly making her way to the center of the whirlpool where the dress is located.

Just as she reaches the dress, the mother is hit with a wave of water and dragged away. However, she refuses to give up and fights her way back to the center of the whirlpool, where she finally grabs the dress and escapes the water.

The ad then transitions back to reality, showing the washing machine once again but with all the delicate clothes perfectly clean and dry, including the cherished dress.

This emotional and captivating ad effectively showcases Lowe's commitment to providing their customers with high-quality and reliable appliances that can withstand even the toughest laundry loads. The spot highlights the importance of choosing products that can handle delicate items and the peace of mind that comes with knowing your clothes are in safe hands. Overall, 'The Moment: Delicates' is a powerful and memorable advertisement that will leave a lasting impression on viewers.

Lowes TV commercial - The Moment: Delicates produced for Lowe's was first shown on television on May 2, 2017.