What the Frito-Lay Multipacks TV commercial - PhD in Lunch Packing is about.

Title: Frito-Lay Multipacks TV Spot: 'PhD in Lunch Packing'

In this whimsical and energetic TV spot, Frito-Lay Multipacks takes viewers on a delightful journey into the world of lunch packing, where an unexpected hero emerges: the everyday parent armed with a "PhD in Lunch Packing."

The commercial begins with a montage of chaotic morning scenes in countless households, filled with bustling parents, wailing children, and seemingly never-ending lunchbox conundrums. However, in the midst of this pandemonium, a calm and collected parent steps forward, armed with a carefully crafted strategy and a trusty Frito-Lay Multipack.

As the upbeat soundtrack sets the mood, the advertisement showcases this "lunch packing genius" as they assemble a masterpiece of a lunchbox, utilizing an array of Frito-Lay snacks. The parent's hands move swiftly, packing a lunch that would be the envy of any cafeteria. Meanwhile, vibrant animations and colorful graphics enhance the visual experience, adding a sprinkle of whimsy to the proceedings.

As the lunchbox reaches its final form, the camera zooms in, capturing the child's awe-struck expression at the sight of their gourmet lunch. The scene transitions, and we find ourselves transported to the child's school cafeteria, where Frito-Lay Multipacks are showcased proudly amid a sea of lunch boxes.

The lunchtime frenzy begins, and the commercial focuses on various children eagerly opening their lunchboxes, unveiling the creative and delicious Frito-Lay Multipacks within. The flavors and crunches of snacks like Lay's potato chips, Doritos, and Cheetos fill the air, creating a sense of excitement and anticipation.

Capturing the essence of childhood joy and satisfaction, the advertisement then switches to a montage of happy kids, blissfully enjoying their Frito-Lay Multipacks during lunch break. The camera pans across delighted smiles and satisfied crunching sounds, alluding to the fact that Frito-Lay Multipacks are the perfect companion for both parents and children.

The final moments of the TV spot bring viewers back to reality, where a voice-over emphasizes the convenience and variety of Frito-Lay Multipacks, positioning them as the ultimate lunchtime solution for parents striving to provide both nutrition and enjoyment.

In a delightful and heartwarming concluding shot, the commercial features a parent-child duo, content and beaming with pride, reminding viewers that with Frito-Lay Multipacks, parents can truly earn their "PhD in Lunch Packing."

Fade to black, and the Frito-Lay logo appears accompanied by a memorable jingle: "Frito-Lay Multipacks - Lunchtime genius made easy!"

Overall, the Frito-Lay Multipacks TV spot, "PhD in Lunch Packing," combines humor, creativity, and relatability to highlight Frito-Lay Multipacks as the go-to choice for parents seeking convenient and delicious lunchtime options for their children.

Frito-Lay Multipacks TV commercial - PhD in Lunch Packing produced for Frito Lay was first shown on television on May 8, 2016.