What the Makers Mark TV commercial - Dipping is about.

Maker's Mark TV Spot, 'Dipping' Song by Moon Taxi

Scene: The ad opens with a rustic wooden table set against a backdrop of rolling hills and a picturesque distillery. A glass of amber-colored liquid sits on the table, enticingly reflecting the warm sunlight.

Narrator (voice-over): In a world of mass production, there are still those who believe in doing things the old-fashioned way.

Scene: A distiller, clad in traditional attire, dips a Maker's Mark bottle into a vat of melted red wax. The wax coats the bottle, creating the iconic red wax seal.

Narrator (voice-over): At Maker's Mark, every bottle is hand-dipped, ensuring quality down to the smallest detail.

Scene: The camera pans across rows of bottles, each one carefully dipped into the wax, creating a rhythm and symphony of craftsmanship.

Song (sung by Moon Taxi): "Dip, dip, the maker's mark. Dipping makes the magic start."

Narrator (voice-over): And as the bottles are dipped, a catchy tune fills the air, courtesy of Moon Taxi.

Scene: The distiller places the now wax-sealed bottle onto a stack of others, creating an impressive pyramid of Maker's Mark bottles.

Narrator (voice-over): From the dip of the bottle to the pour into your glass, every step is a labor of love.

Scene: A bartender pours a generous measure of Maker's Mark over ice, showcasing the rich color of the whiskey.

Narrator (voice-over): Maker's Mark, crafted with care, passion, and tradition. A whiskey worth savoring.

Scene: A group of friends clinks their glasses together, enjoying the smooth taste of Maker's Mark.

Narrator (voice-over): So pour yourself a glass and taste the artistry that can only come from handcrafted quality.

Scene: The ad ends with the Maker's Mark logo, accompanied by the tagline: "Maker's Mark. Handcrafted. Always."

Voice-over: Maker's Mark. Handcrafted. Always.

Music and visuals blend seamlessly to create an ad that celebrates the art of distilling whiskey. Moon Taxi's catchy tune adds an infectious energy to the process of dipping Maker's Mark bottles into wax, highlighting the attention to detail that goes into every bottle. The ad aims to appeal to whiskey lovers who appreciate the craftsmanship, tradition, and quality that Maker's Mark embodies.

Makers Mark TV commercial - Dipping produced for Maker's Mark was first shown on television on February 28, 2019.