What the Serta Memorial Day Sale TV commercial - Cooling Power: Arctic is about.

The Serta Memorial Day Sale TV Spot touts a new line of mattresses that promise to offer extreme cooling power, dubbed the "Arctic". In the commercial, a family is shown enjoying their summer holiday while sweating in the sweltering heat. The father is lying down on the new Arctic mattress, and he claims that it feels like he's sleeping on a block of ice.

The Serta Arctic mattress is designed with advanced cooling technology that is meant to keep the sleepers cool and comfortable even on the hottest summer nights. The commercial features a visual representation of the cooling power of the mattress with the father being shown surrounded by icicles while sleeping. The tagline of the commercial is "Sleep cooler, wake up feeling refreshed".

The Serta Memorial Day Sale TV Spot is a clever marketing strategy that not only emphasizes how the Arctic can provide extreme cooling power, but also how it will help families have a comfortable and refreshing sleep experience. The advertisement is effective in grabbing the viewers' attention and showing them how the mattress can help solve one of the problems they might face in the summer - overheating while trying to sleep. Overall, the commercial is successful in conveying the product's features to the audience in an engaging manner.

Serta Memorial Day Sale TV commercial - Cooling Power: Arctic produced for Serta was first shown on television on May 26, 2022.