What the Serta iComfort Sleep System TV commercial - Update is about.

Title: Serta iComfort Sleep System TV Spot: Update

Introduction:In the Serta iComfort Sleep System TV spot, titled "Update," viewers are taken on a journey to discover the newest advancements in sleep technology. As the commercial begins, the tranquil and soothing music begins to play, setting the stage for an experience that promises to revolutionize the way we sleep. With mesmerizing visuals and a captivating narrative, the Serta iComfort Sleep System is unveiled, showcasing the brand's commitment to providing unparalleled comfort and support.

Scene 1: The AwakeningThe commercial opens with a panoramic shot of a serene bedroom, bathed in the gentle glow of morning light. A figure peacefully stirs from slumber, stretching out luxuriously, eyes wide with newfound energy. The camera zooms in on the refreshed face, demonstrating the incredible rest the Serta iComfort Sleep System provides.

Voiceover 1 (V.O. 1):"Introducing the latest update from Serta iComfort. Experience sleep like never before."

Scene 2: Technological MarvelsAs the scene transitions, the camera pans across a state-of-the-art laboratory, buzzing with activity. Engineers and scientists clad in white coats carefully work with cutting-edge technology and meticulously-designed prototypes. The camera frames a close-up shot of the innovative materials and components that make up the Serta iComfort Sleep System.

Voiceover 2 (V.O. 2):"Our team of sleep experts has combined decades of research and development to create the most advanced sleep solution yet."

Scene 3: Personalized ComfortThe narrative swiftly moves to a bedroom where a blissful couple lies peacefully on a Serta iComfort mattress. The camera captures the subtle contours and plush fabric, highlighting the superior craftsmanship of the sleep system. A handheld remote control is shown, emphasizing the customizable features offered by the iComfort Sleep System.

Voiceover 3 (V.O. 3):"Experience personalized comfort at the touch of a button. Adjust your mattress settings to cater to your unique needs, ensuring a blissful night's sleep every time."

Scene 4: Couples' ConnectionThe scene transitions to a heartwarming shot of a couple comfortably cuddled together on the Serta iComfort mattress. The camera captures their radiant smiles and contented sighs, epitomizing the intimacy and shared joy that the sleep system offers.

Voiceover 4 (V.O. 4):"Rediscover the joy of truly restful sleep and awaken rejuvenated, ready to embrace life's beautiful moments together."

Scene 5: Rise and ShineThe commercial concludes with a spectacular sunrise over a tranquil landscape, symbolizing the energy and renewed vigor that a night of comfortable sleep provides. The Serta iComfort logo appears on-screen, accompanied by a captivating tagline.

Voiceover 5 (V.O. 5):"Serta iComfort: Sleep System perfected. Awaken your best self."

Closing:As the TV spot comes to an end, viewers are left yearning for the luxurious comfort and peaceful sleep that the Serta iComfort Sleep System promises. By combing cutting-edge technology, personalized comfort, and the joy of connection, Serta iComfort invites us to embrace a new era of unparalleled sleep experiences. The commercial serves as a reminder that every day begins with a good night's sleep on the Serta iComfort Sleep System, setting the stage for a truly remarkable day.

Serta iComfort Sleep System TV commercial - Update produced for Serta was first shown on television on May 21, 2013.