Title: Serta iComfort Mattress TV Spot: The Rick Blomquist Story: Upgrade
: Sleep. It's meant to be rejuvenating, transformative, but for Rick Blomquist, it had become a nightly struggle.
: Rick used to wake up feeling refreshed, ready to tackle the day. But lately, his mornings had become a battleground, and his nights were spent longing for the sleep he once knew.
: Rick needed something more. It was time for an upgrade.
: And just like that, Rick's sleepless nights were about to become a thing of the past.
: With the adaptive support and cooling comfort of the Serta iComfort, Rick's sleep was transformed into an oasis of tranquility.
: Rick had upgraded his sleep, and in turn, he had upgraded his life.
: Upgrade your sleep with Serta iComfort. Experience the transformation for yourself.
[Fade out with soft music.]
Note: This TV spot aims to highlight the transformational power of the Serta iComfort mattress. It showcases the struggles of Rick Blomquist, who experiences poor sleep quality but finds solace in upgrading to the innovative Serta iComfort mattress. The ad emphasizes the improved sleep experience, resulting in a happier and more energized life. The overall tone of the spot is hopeful and inspiring, encouraging viewers to consider an upgrade for their own sleep.
Serta iComfort Mattress TV commercial - The Rick Blomquist Story: Upgrade produced for Serta was first shown on television on August 21, 2019.
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