What the Ameriprise Financial TV commercial - Generations is about.

The Ameriprise Financial TV Spot titled 'Generations' featuring Tommy Lee Jones is a heartwarming commercial that focuses on the common goals shared by individuals across multiple generations. The commercial begins with a shot of Tommy Lee Jones, who playfully throws a frisbee to his grandson in a grassy field. The camera then pans to a close-up of Jones, who begins to narrate the commercial.

Jones discusses how different generations often share common goals, such as the desire to provide for their families, achieve financial security, and plan for the future. As he speaks, the commercial shows shots of various individuals from different age groups, each of whom is navigating through important life events.

Throughout the commercial, Jones encourages viewers to seek guidance from Ameriprise Financial, which can help bridge the gap between different generations and ensure that everyone has the financial resources they need to achieve their goals. The commercial ends on a touching note as Jones embraces his grandson, underscoring the importance of family, legacy, and planning for the future.

In summary, the Ameriprise Financial TV Spot featuring Tommy Lee Jones is a heartfelt and optimistic commercial that highlights the common goals shared by individuals across generations. Through its focus on family and planning, the commercial encourages viewers to seek the guidance they need to achieve their financial dreams.

Ameriprise Financial TV commercial - Generations produced for Ameriprise Financial was first shown on television on September 18, 2012.