What the iShares TV commercial - Chefs is about.

iShares is a renowned financial services firm specializing in exchange-traded funds (ETFs). The global company offers a variety of ETFs, including investment management, trading, and technology solutions. Recently, iShares released a TV commercial featuring chefs, which has quickly become popular among viewers.

The iShares TV spot titled "Chefs" showcases renowned chefs in several different kitchens. One chef fries an egg while another adds spices to their dish, all while discussing their philosophy on cooking. One of the chefs finishes by saying, "I'm always searching for the perfect combination of flavors."

As the chefs talk, the camera pans out, and we see that they are in multiple kitchens, each with a different theme. We see a French kitchen, a Mexican kitchen, and an Asian kitchen. While the chefs are busy cooking, investors discuss their portfolio with an iShares financial advisor. Like the chefs, the advisors are experts in their field, and they too are always on the lookout for the perfect balance.

The commercial ends with the message, "Balance your portfolio like a top chef." The spot clearly demonstrates the concept of balance and the importance of expert knowledge in investment and cooking.

The iShares TV spot is simple and engaging, utilizing the creativity and expertise of chefs to promote their financial solutions. It establishes a clear connection between cooking and investing, emphasizing the importance of balance in both areas. The ad demonstrates the value of iShares' leaning towards expertise and the importance of selecting the right investments to balance a portfolio. Overall, the iShares TV spot with chefs is an innovative and effective way to market iShares' financial solutions.

iShares TV commercial - Chefs produced for iShares was first shown on television on February 15, 2013.