What the Principal Financial TV commercial - Financial Goals is about.

Title: Principal Financial TV Spot, 'Financial Goals'

Introduction:In the fast-paced world of financial services, it can be easy to lose sight of our long-term financial goals. That's where Principal Financial comes in. With their latest TV spot, aptly titled "Financial Goals," Principal Financial aims to inspire individuals and families to take charge of their financial future and make their dreams a reality.

Synopsis:The TV spot begins with a captivating aerial shot of a cityscape, bustling with activity, symbolizing the busy and unpredictable nature of our everyday lives. As the camera pans down, we are introduced to a diverse array of individuals, each representing different stages of life and unique financial aspirations.

The narrator's voice, soothing and reassuring, sets the tone for the oncoming message: "At Principal Financial, we understand the importance of financial goals. We believe that everyone deserves a secure and fulfilling future, no matter where they are in life."

The first scene features a young woman, fresh out of college and filled with ambition. She eagerly shares her dream of starting her own business. The camera captures her as she works tirelessly, building her brand from the ground up. With Principal Financial by her side, providing invaluable financial and retirement planning services, she feels confident that she can achieve her entrepreneurial goals.

Next, we see a couple in their 40s, surrounded by their two children, discussing their aspirations for their children's education. They want to ensure that, when the time comes, they can provide the best possible education for their kids. Principal Financial steps in to guide them through investment options and college savings plans, empowering them to secure their children's futures without sacrificing their own financial security.

In a touching scene, an elderly couple is shown, sitting on a porch and reminiscing about their life together. They express their desire to leave a lasting legacy for their children and grandchildren, ensuring financial stability for generations to come. Principal Financial's estate planning services prove indispensable in this narrative, helping them navigate the intricacies of wills, trusts, and inheritance, ensuring their wishes are fulfilled.

Throughout the TV spot, we catch glimpses of real-life Principal Financial advisors working closely with these individuals and families, providing personalized advice and support. The advisors are portrayed as trusted allies, knowledgeable and empathetic professionals who genuinely care about their clients' financial well-being.

As the spot draws to a close, the narrator concludes with a thought-provoking statement: "No matter who you are or what stage of life you're in, Principal Financial is here to help you achieve

Principal Financial TV commercial - Financial Goals produced for Principal Financial Group was first shown on television on September 11, 2012.