What the Safeway TV commercial - Camp Fire is about.

Safeway's TV Spot, 'Camp Fire' is a powerful and emotional advertisement that highlights the importance of community and coming together during times of crisis. The ad, which was released in response to the devastating Camp Fire that swept through northern California in 2018, opens with shots of burnt out cars, homes and blackened trees.

As the camera pans over the desolate landscape, a voiceover speaks of the resilience of the human spirit and the power of community. Suddenly, the camera focuses on a group of people - including Safeway employees - who have set up a makeshift camp in the parking lot of a Safeway store.

The group is seen cooking food and sharing supplies, while others take turns telling stories and offering support. It's clear that these individuals have found comfort and strength in one another during this trying time.

Throughout the advertisement, the importance of Safeway's role in the community is emphasized. The store is seen providing food and other essential supplies to those in need, and the employees are depicted as dedicated and compassionate individuals who are focused on helping their neighbors.

At the end of the advertisement, viewers are encouraged to donate to the American Red Cross to support those affected by the Camp Fire. Overall, Safeway's 'Camp Fire' TV Spot is a moving tribute to the power of community and the importance of coming together in times of crisis.

Safeway TV commercial - Camp Fire produced for Safeway was first shown on television on July 14, 2013.