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Michelin commercials
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What kind of company is Michelin?

Michelin is a French company primarily known for manufacturing and selling tires. It was founded in 1889 by brothers André and Édouard Michelin. Over the years, Michelin has become one of the largest tire manufacturers in the world, producing a wide range of tires for various vehicles including cars, motorcycles, bicycles, and even aircraft.

In addition to its tire manufacturing operations, Michelin is also well-known for its Michelin Guides. These guide books have been published by the company since 1900 and are highly regarded as a prestigious rating system for restaurants and hotels. The Michelin Guides award up to three Michelin stars to establishments that demonstrate exceptional culinary excellence. The acquisition or loss of even a single star can have a significant impact on the success and reputation of a restaurant. The Michelin Guides also include Green Guides, which provide information and recommendations for cities, regions, and countries.

Michelin is committed to maintaining the anonymity of its Michelin Guide inspectors, who are responsible for evaluating and rating restaurants. Inspectors' meals and expenses are paid for by Michelin to ensure impartiality and independence in the evaluation process. The company places a strong emphasis on the core values of anonymity, independence, and expertise in its inspection process.

While tires remain Michelin's primary focus, the company has also diversified its offerings over the years. Michelin provides a range of business services and solutions for operators and fleet managers, and it also offers consulting and services for the mining industry to optimize performance.

Overall, Michelin is recognized for its commitment to quality and innovation in the tire industry, as well as its influence in the culinary world through its Michelin Guides. The company continues to strive for excellence and expand its offerings to meet the evolving needs of its customers.

TV spots

TV commercials Michelin

Michelin Defender Tires TV Spot, 'Cartoon' created for Michelin
684 July 21, 2012

Title: Michelin Defender Tires TV Spot: 'Cartoon': "In the world of tires, only one brand stands out for its unbeatable performance and safety standards...": "...Michelin Defender Tires.": "Introducing the Michelin Defender Tires TV Spot, 'Cartoon' – a magical adventure that showcases the relentless...

Michelin Endurance XT Silicone Wiper Blades TV Spot, 'Extreme Weather Performance' created for Michelin
174 February 24, 2020

Introducing the Michelin Endurance XT Silicone Wiper Blades TV Spot, 'Extreme Weather Performance'! Brace yourself for a thrilling journey into a world where ordinary wiper blades meet their match.In this captivating commercial, prepare to witness the unyielding power of the Michelin Endurance XT Si...

Michelin Pilot Sport 4S Tire TV Spot, 'Masterpiece' created for Michelin
295 March 28, 2019

Title: "Masterpiece on Wheels: Michelin Pilot Sport 4S Tire TV Spot"Introduction:In the realm of automotive advertising, captivating commercials have the power to ignite a passion for speed, aesthetics, and innovation. One such sensational TV spot that has taken the automotive industry by storm is t...

Michelin Premier TV Spot, 'Around the World' created for Michelin
705 April 9, 2018

The Michelin Premier television spot, titled 'Around the World', takes viewers on an exhilarating journey that showcases the durability and reliability of the Michelin Premier tires. The commercial captures the essence of adventure, as it showcases breathtaking landscapes and iconic landmarks from a...

Michelin Stealth Wiper Blades TV Spot, 'Rainville, Snowburg' created for Michelin
866 January 24, 2013

Title: "Rainville, Snowburg: The Michelin Stealth Wiper Blades Experience"[Background Music: Upbeat and Energetic][Scene: A picturesque suburban neighborhood on a cloudy day.]Narrator: "Introducing the Michelin Stealth Wiper Blades. The ultimate solution to conquer both Rainville and Snowburg."[Scen...

Michelin Stealth Wiper Blades TV Spot, 'Whatever Weather' created for Michelin
775 October 3, 2012

Michelin is a well-known brand in the world of automotive parts and accessories, and the company has taken its expertise and innovation to the world of windshield wiper blades with its latest product. The Michelin Stealth Wiper Blades are designed to provide superior performance in whatever weather...

Michelin TV Spot, 'Electric Cars' Song by The Chemical Brothers created for Michelin
765 June 1, 2021

Michelin's TV spot featuring the song "Electric Cars" by The Chemical Brothers is a conceptually brilliant advertisement that rightfully encapsulates the brand's forward-thinking approach towards sustainable mobility. The ad opens with mesmerizing visuals of a massive industrial shed that's temporar...

Michelin TV Spot, 'Game-Changing Tires' Song by The Chemical Brothers created for Michelin
859 May 23, 2022

The Michelin TV Spot titled 'Game-Changing Tires' is a thrilling commercial that showcases the company's latest innovation in tire technology through a collaboration with renowned music duo The Chemical Brothers.The commercial opens to a scene of an intense car race, with drivers pushing their vehic...

Michelin TV Spot, 'Hungry Road' created for Michelin
260 March 17, 2013

Title: Michelin TV Spot, 'Hungry Road'Introduction:In the world of advertising, captivating television commercials have the power to leave a lasting impact on viewers. One such commercial that has grabbed the attention of viewers worldwide is the Michelin TV Spot, titled 'Hungry Road.' This visually...

Michelin TV Spot, 'Innovation' Song by The Chemical Brothers created for Michelin
345 May 5, 2021

The Michelin TV spot titled 'Innovation' is a visually stunning advertisement that showcases Michelin's latest technological advancements in tire engineering. The commercial features the song 'Go' by the iconic British electronic music duo The Chemical Brothers, which perfectly complements the spot'...

Michelin TV Spot, 'It All Comes Down to One Thing' Featuring Cameron Zink, Song by The Chemical Brothers created for Michelin
472 May 23, 2022

The Michelin TV spot 'It All Comes Down to One Thing' featuring Cameron Zink is an exhilarating and adrenaline-fueled commercial that showcases the durability and toughness of Michelin tires. The commercial features an extreme sports athlete, Cameron Zink, performing a breathtaking stunt on his bike...

Michelin TV Spot, 'Made to Last' Song by The Chemical Brothers created for Michelin
533 May 17, 2021

Michelin has always been synonymous with high-quality tires that are designed to last. In their latest TV spot, the tire manufacturer partnered with The Chemical Brothers, an iconic English electronic music duo, to produce a powerful and dynamic advertisement that highlights the durability and resil...

Michelin TV Spot, 'No Step Is Too Small' Song by The Chemical Brothers created for Michelin
331 May 17, 2021

Michelin's TV spot, titled 'No Step Is Too Small', features a groovy electronic track by English duo The Chemical Brothers. The ad, released in 2021, is an inspiring ode to innovation, progress, and the power of small steps to create big changes.The commercial opens with a bird's eye view of a bustl...

Michelin TV Spot, 'Plastic Recycling' Song by The Chemical Brothers created for Michelin
352 May 23, 2022

The Michelin TV Spot, 'Plastic Recycling' Song by The Chemical Brothers, is a powerful advertisement that highlights the importance of sustainability and eco-friendly practices. The ad features a catchy and upbeat song by The Chemical Brothers, one of the world's most renowned electronic music group...

Michelin TV Spot, 'Protect Her Down the Road' created for Michelin
441 March 21, 2015

Title: Protect Her Down the Road: A Touching Michelin TV SpotIntroduction:In the fast-paced world we live in, it's easy to overlook the little things that matter. Michelin, the renowned tire manufacturer, captures the essence of this sentiment in their emotional TV spot titled "Protect Her Down the...

Michelin TV Spot, 'Runway' Song by The Chemical Brothers created for Michelin
181 May 17, 2021

The Michelin TV Spot, 'Runway' is a visually stunning commercial that showcases the outstanding performance of Michelin tires. The commercial features a high-energy song by The Chemical Brothers called 'Go', which perfectly highlights the dynamic visuals of the ad.The commercial opens with a close-u...

Michelin Wiper Blades TV Spot, 'The Right Hug' created for Michelin
787 October 19, 2018

Michelin, the renowned tire manufacturer, has expanded their product line to include wiper blades, and in a recent TV spot, they highlight the effectiveness and reliability of their Michelin wiper blades. The ad, called 'The Right Hug,' features a heartwarming scene between a father and daughter on...

Actors

Actors who starred in Michelin commercials

Cameron Zink photo
John Doman photo
Jon Armond photo
Robin Ayers photo
Products

Products Advertised by Michelin

2015 BMW 328i
Bridgestone Polenza S-04 Pole Position
Continental Tire ExtremeContact Sport
Goodyear Eagle F1 Asymmetric 3
Michelin Defender
Michelin Endurance XT Silicone Wiper Blades
Michelin Formula E Tires
Michelin Pilot Sport 4S
Michelin Premier Tire
Michelin Stealth Wiper Blades
Michelin Wiper Blades
Pirelli P ZERO PZ4
Agenices

Agencies worked with Michelin

Michelin commercials
Tattoo Projects Advertising

Tattoo Projects Advertising is a full-service advertising agency located in Charlotte, North Carolina. The company was founded in 2010 by a group of creative individuals who were passionate about crafting unique and engaging advertising solutions for their clients. Tattoo Projects is known for its out-of-the-box approach to advertising, which has helped it to create memorable campaigns that have resonated with audiences.One of the things that set...

Michelin commercials
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since expanded to have offices worldwide.The agency has worked with some of the biggest brands in the world, including Apple, Nissan, Airbnb, and Gatorade. It is renowned for its disruptive campaigns that challenge convention and inspire change. TBWAChiat...

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