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What the Michelin TV commercial - Game-Changing Tires is about.

The Michelin TV Spot titled 'Game-Changing Tires' is a thrilling commercial that showcases the company's latest innovation in tire technology through a collaboration with renowned music duo The Chemical Brothers.

The commercial opens to a scene of an intense car race, with drivers pushing their vehicles to the limit. However, as they approach a corner, the Michelin-equipped car stands out from the rest, gliding effortlessly through the turn. The voice-over then explains that the car's superior performance is due to its game-changing tires that offer superior grip and handling even in the most challenging conditions.

The scene then transitions to a dance club where The Chemical Brothers are performing their hit song "The Darkness That You Fear." The band gives an electrifying performance, mirroring the exhilaration and excitement of the Michelin-equipped car on the race track. The music builds up to a crescendo as the car speeds away, leaving the other competitors behind.

As the camera pans out, viewers can see the Michelin logo imprinted on the tire and understand the brand's message that their tires are indeed game-changing and can make all the difference in performance.

The commercial is a perfect collaboration between Michelin and The Chemical Brothers, combining high-octane action with pulsating music to create a thrilling and engaging experience for viewers. It emphasizes Michelin's commitment to innovation and pushing the limits of tire technology, making them the go-to brand for those in the market for superior performing tires.

Michelin TV commercial - Game-Changing Tires produced for Michelin was first shown on television on May 23, 2022.

Song from commercial Michelin TV Spot, 'Game-Changing Tires' Song by The Chemical Brothers

This commercial plays a song by The Chemical Brothers called Galvanize.

Frequently Asked Questions about michelin tv spot, 'game-changing tires' song by the chemical brothers

"Galvanize" is a song by British electronic music duo the Chemical Brothers featuring vocals by American rapper Q-Tip. It was released on 22 November 2004 as the first single from their fifth studio album, Push the Button (2005).

Bibendum Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot's name is actually Bibendum (or Bib for short).

Bibendum (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.

Legend has it Edward noticed a pile of tyres on the Michelin stand and commented to his brother that, “with arms, it would make a man”. From this kernel, the beloved mascot grew. He was first painted in 1898 by the poster artist O'Galop, the alias of Marius Rossillon, and was apparently an immediate success.

Back in the late 19th century, in the early days of the company, the Michelin brothers were exhibiting their products at a fair in Lyon when one of them noticed that if you added arms and legs to the pile of tires they were showcasing, it would look like a man.

There's more to Bibendum - MICHELIN's adorably puffy white mascot - than you may know. Widely-known as the “Michelin Man,” who has been the beloved face of the MICHELIN brand since 1898, the tubby white mascot's name is actually Bibendum (or Bib for short).

Not easy to obtain, the stars are awarded to restaurants that Michelin considers the very best in a given city, and recipients gain immense prestige and exposure along with the honor, with many seeing an increase in business after receiving their stars (while some who lost stars have experienced the opposite).

The Michelin name comes from the Michelin brothers, Andre and Edouard. They founded the famous tire company in 1889 and produced the Michelin guide that has evolved into the star-ranking system widely used today.

Bibendum (French pronunciation: [bibɛ̃dɔm]), commonly referred to in English as the Michelin Man or Michelin Tire Man, is the official mascot of the Michelin tire company. A humanoid figure consisting of stacked white tires, it was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.

/ (ˈmɪtʃəˌlɪn, ˈmɪʃəˌlɪn, French miʃəlɛ) / noun. a mark of distinction awarded by the Michelin travel guides to a restaurant in recognition of the high quality of its cooking. A restaurant may receive one, two, or three stars, representing very good, exceptional, or exquisite cuisine, respectively.

Michelin Tires are known as a quiet-riding, long-wearing, quality brand tire. I have been racing on Michelin Pilot Sport Cup 2's. These tires are top performers on the track. Michelin has been innovative in their technology by using natural sunflower oils in place of fossil fuels.

At the heart of Michelin is our mission: to create a better way forward. This sense of responsibility is shown in our commitment to developing accessible, clean, safe and connected mobility solutions, and extends to our customers, employees, stakeholders and communities where we live and work.

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Advertisers

Advertisers of the Michelin TV Spot, 'Game-Changing Tires' Song by The Chemical Brothers

Michelin TV commercial - Game-Changing Tires
Michelin

Michelin is a French company primarily known for manufacturing and selling tires. It was founded in 1889 by brothers André and Édouard Michelin. Over the years, Michelin has become one of the largest...

Agenices

Agenices of the Michelin TV Spot, 'Game-Changing Tires' Song by The Chemical Brothers

Michelin TV commercial - Game-Changing Tires
TBWAChiatDay

TBWAChiatDay is a global advertising agency known for its creative and innovative approach to marketing and advertising. The company was founded in 1970 in New York City by Jay Chiat, and it has since...

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