What the Michelin Premier TV commercial - Around the World is about.

The Michelin Premier television spot, titled 'Around the World', takes viewers on an exhilarating journey that showcases the durability and reliability of the Michelin Premier tires. The commercial captures the essence of adventure, as it showcases breathtaking landscapes and iconic landmarks from around the world.

The TV spot begins with a close-up shot of a sleek sports car, its wheels fitted with Michelin Premier tires, as it roars to life. The narrator's voiceover provides a captivating introduction, setting the tone for the upcoming adventure. The scene transitions to a bustling cityscape, where the car swiftly navigates through crowded streets, showcasing the tires' exceptional grip and responsiveness.

As the car leaves the urban streets behind, the scenery changes dramatically, transporting viewers to breathtaking natural landscapes. From the majestic mountains of the Himalayas to the serene beaches of the Maldives, the Michelin Premier tires effortlessly handle different terrains and weather conditions. This visual narrative of the car conquering diverse landscapes reinforces the key message of the TV spot – that Michelin Premier tires are expertly designed to provide superior performance and safety wherever the road takes you.

The commercial takes viewers on a whirlwind tour, visiting iconic landmarks such as the Eiffel Tower in Paris, the Great Wall of China, and the vibrant streets of Tokyo. The vibrant cinematography and lively soundtrack create a sense of excitement and wanderlust, inspiring viewers to embark on their own journeys of discovery.

Throughout the TV spot, the Michelin Premier tires and the car become synonymous with reliability and trust. The connection between the driver and their vehicle is unmistakable, as they confidently navigate challenging terrain and unpredictable weather conditions.

As the commercial draws to a close, the car returns to its starting point, but not before passing through a torrential rainstorm. The raindrops bead effortlessly off the Michelin Premier tires, emphasizing their innovative wet-weather technology. The narrator concludes the spot with a memorable tagline, encapsulating Michelin's commitment to providing exceptional performance: "Michelin Premier tires – your passport to adventure."

The 'Around the World' TV spot by Michelin Premier captures the imagination of viewers, taking them on an exhilarating global journey. It showcases the durability, reliability, and performance of the Michelin Premier tires, inviting drivers to explore the world confidently, knowing that their tires will never let them down.

Michelin Premier TV commercial - Around the World produced for Michelin was first shown on television on April 9, 2018.