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Barilla commercials
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What kind of company is Barilla?

Barilla is a well-known Italian food company that specializes in producing various types of pasta and sauces. The company was founded in 1877 by Pietro Barilla and is currently headquartered in Parma, Italy. Barilla has since grown to become one of the world's leading pasta and sauce manufacturers, with a strong international presence.

Product Range and Quality

Barilla offers a wide range of pasta products, including traditional durum wheat pasta, whole grain pasta, gluten-free pasta, and specialty pasta shapes. They also produce a variety of pasta sauces, ranging from classic tomato-based sauces to pesto and alfredo sauces. In addition to pasta and sauces, Barilla also offers other food products such as ready-made meals, breadsticks, and snacks.

Barilla is known for its commitment to producing high-quality products. They use durum wheat semolina sourced from trusted suppliers and employ traditional pasta-making techniques to ensure the taste and texture of their pasta. The company also focuses on using sustainable and environmentally friendly practices throughout their production processes.

Global Reach and Presence

Barilla operates in over 100 countries worldwide, making it a globally recognized brand. The company has production facilities not only in Italy but also in several other countries, including the United States. This allows Barilla to cater to the diverse tastes and preferences of consumers around the world.

Commitment to Sustainability

Barilla is committed to sustainability and has implemented various initiatives to reduce their environmental impact. They prioritize the use of renewable energy sources, including solar and biomass, in their production facilities. Barilla also strives to optimize water usage and reduce waste generation throughout their supply chain.

Furthermore, the company is actively involved in promoting sustainable agriculture practices and collaborating with farmers to improve the quality and sustainability of their wheat production. They also participate in projects aimed at promoting biodiversity and preserving natural resources.

Social Responsibility and Philanthropy

Barilla has a strong focus on social responsibility and actively engages in philanthropic activities. Their "Barilla Foundation" works to address global food-related issues such as hunger, obesity, and food waste. The foundation collaborates with various stakeholders, including scientists, policymakers, and NGOs, to research and promote sustainable and healthy food systems.

Additionally, Barilla supports educational initiatives to promote healthy cooking and eating habits. They have programs aimed at teaching children about nutrition and the importance of a balanced diet, fostering a healthier and more sustainable future.

Conclusion

Barilla is a renowned Italian food company that has established itself as a leader in the pasta and sauce industry. With a wide range of high-quality products, a global presence, and a strong commitment to sustainability and social responsibility, Barilla continues to be a respected and trusted brand in the food industry.

TV spots

TV commercials Barilla

Barilla Collezione Spaghetti TV Spot, 'The Party' Featuring Roger Federer, Mikaela Shiffrin, Davide Oldani created for Barilla
967 March 17, 2019

Title: Barilla Collezione Spaghetti TV Spot: 'The Party' Featuring Roger Federer, Mikaela Shiffrin, Davide OldaniIntroduction:In a captivating television spot, Barilla Collezione Spaghetti brings together three iconic figures: tennis legend Roger Federer, alpine skiing Olympic champion Mikaela Shiff...

Barilla Marinara TV Spot, 'Spaghetti on the Couch' created for Barilla
595 June 5, 2016

Barilla is one of the world's largest and most respected pasta producers, and the company is known for its high-quality products and inventive marketing campaigns. One of its most memorable TV spots is the 'Spaghetti on the Couch' commercial, which showcases the joys of eating delicious and authenti...

Barilla Ready Pasta TV Spot, 'First Apartment 60 Second Rotini' created for Barilla
181 November 29, 2017

Barilla's Ready Pasta TV Spot 'First Apartment 60 Second Rotini' is a creative and relatable commercial that appeals to young adults who are starting out in their first apartments. The commercial starts with a young woman moving into her new apartment, looking for something quick and easy to eat. As...

Barilla TV Spot, 'Don't Ruin the Moment' created for Barilla
391 September 11, 2012

Barilla TV Spot, 'Don't Ruin the Moment' is an advertisement that encourages people to use Barilla's pasta products to make the most out of their dining experiences. The commercial begins by showcasing a couple enjoying a beautiful dinner when suddenly, the man forgets to add the pasta sauce to the...

Actors

Actors who starred in Barilla commercials

Jesús González photo
Roger Federer photo
Tom Ciappa photo
Products

Products Advertised by Barilla

Barilla Collezione Spaghetti
Barilla Marinara
Barilla Penne
Barilla Ready Pasta Elbows
Barilla Ready Pasta Rotini
Barilla Spaghetti
Agenices

Agencies worked with Barilla

Barilla commercials
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, including media planning and buying, digital marketing, content creation, research and analytics, and more. OMD has a strong reputation for its innovative and dynamic approach to media planning and buying, and has won numerous awards for its work. In...

Barilla commercials
Young & Rubicam Group

The Young & Rubicam Group is a global marketing and communications company that specializes in creating integrated advertising campaigns, public relations, and brand strategies for clients in different industries. The company was founded in 1923 by John Orr Young and Raymond Rubicam in New York, and it has since grown into a global conglomerate with operations in over 80 countries.The company is best known for its award-winning campaigns for bran...

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