This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour-treated blonde, highlights and lowlights.

Product Description. Expertly-formulated to keep blondes free of brassy tones, this John Frieda Violet Crush shampoo was developed by professional colourists to recharge your blonde and refresh your cool. This colour-correcting shampoo for blondes neutralises brass and restores cool blonde hair.

For hydrated, shimmering blonde highlights that glow with healthy radiance, choose the John Frieda Highlight Activating Shampoo and Conditioner. This range for those with highlighted hair is enriched with nourishing avocado oil to hydrate and brighten dull tones.

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens and restores moisture to treated or dry hair for a visibly lighter, brighter, more sunlit shade of blonde.

This ultra-violet pigmented intensive shampoo instantly transforms even the most stubborn brassy tones into cooler, brighter blonde in just one wash. In term of how often you use this purple shampoo, we recommend using weekly or as needed to reach your desired level of cool tones.

Yes, this hair-lightening shampoo is formulated to be used as often as desired.

Our Volume Lift Lightweight Shampoo is expertly-formulated to gently cleanse fine hair while adding natural-looking and feeling body and bounce, thanks to its Air-Silk Technology.

John Frieda's Frizz Ease Original Hair Serum is a fan-favorite for a reason: It works and it's affordable, too. The serum did a surprisingly good job at smoothing my hair (while blocking out humidity and heat styling damage) without weighing it down or feeling greasy.

Are these products safe for color treated hair? Yes.

This hair-lightening shampoo is safe to use on colour-treated hair. It will help to maintain your hair colour and tone.

TAKE CONTROL OF YOUR COLOR - Use every time you wash your hair, whether it's once a week or once a day.