This blend is known for its lightening properties and strengthening the hair follicles. It is also known to have cleansing properties and helping to remove build-up, which lends to hair looking and feeling brighter and lighter.

This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use. Ammonia and peroxide free. For all shades of natural, colour-treated, or highlighted blonde hair.

Bottom line: it probably won't give you platinum blonde hair. But it will make your hair shiny and overall a bit lighter over time.

Yes, this hair-lightening shampoo is formulated to be used as often as desired.

John Frieda's Frizz Ease Original Hair Serum is a fan-favorite for a reason: It works and it's affordable, too. The serum did a surprisingly good job at smoothing my hair (while blocking out humidity and heat styling damage) without weighing it down or feeling greasy.

Can I use Sheer Blonde® Go Blonder Shampoo every day? Yes, this hair-lightening shampoo is formulated to be used as often as desired.

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens and restores moisture to treated or dry hair for a visibly lighter, brighter, more sunlit shade of blonde.

Use Go Blonder Spray to blend away dark roots, create dramatic highlights or use to achieve allover blonde lightening. For use on blonde hair. Not suitable for use on medium brown or darker shades of hair.

Bleaching essentially is made up of two elements, namely the blondor/bleach powder and developer. The blondor or bleach powder is the light pigment itself, whereas the developer is a peroxide liquid that activates the blonder. Developer works by removing the natural black/brown pigment in your hair to make it lighter.

This hair-lightening shampoo is safe to use on colour-treated hair. It will help to maintain your hair colour and tone.

All of our products are rigorously tested to pass and exceed the safety standards that are set before us. When it comes to our formulations, we are committed to always using transformative ingredients you can trust, to deliver results you can see and feel.