I can't recommend this product enough! Good for the money! This product is great! I went from being a dark brown (about a level 5) back to a blonde at the salon (about a 7).

You need the best shampoo for balayage and blonde highlights to keep them looking their best, specially formulated for faded highlights. For hydrated, shimmering blonde highlights that glow with healthy radiance, choose the John Frieda Highlight Activating Shampoo and Conditioner.

John Frieda (born Alan Howard Frieda, 9 July 1951) is a British celebrity hairstylist and founder of hair salon and hair product businesses. The hair product business was acquired in 2002 by Kao Corporation, Japan.

Keeps my hair down without stiffness, and the shine! Great product, well priced. TY John Frieda!!

This blonding shampoo's ammonia and peroxide-free formula is enriched with citrus and chamomile to reveal lighter, natural-looking blonde, without the damage of permanent hair colour. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. Safe for natural blonde and colour-treated hair.

If you've got thick frizzy hair, our keratin-infused Frizz Ease Brazilian Sleek Shampoo smooths strands, hydrates and restores hair's natural defence against frizz. If you've got fine frizzy hair, our Frizz Ease Weightless Wonder Shampoo is the perfect antidote for hair that won't behave in humidity.

WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, FRAGRANCE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, SODIUM CHLORIDE, DISODIUM EDTA, MALIC ACID, GLYCINE, PPG-9, STEAROXYPROPYL DIMETHYLAMINE, ...

Creator, John Frieda Hair Care The styling products John sold to personal clients had already earned a cult following. But in 1988 John Frieda launched the very first premium professional hair care range to the masses, exclusively at Boots.

The 2.25-inch rule, which was created by John Frieda himself, measures the angle of your jaw line to determine whether long or short hair will suit you best. No longer do you have to photoshop your face onto celebrities' luscious manes. Ready to test it out? Grab a ruler and a pencil.

This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour-treated blonde, highlights and lowlights.

All of our products are rigorously tested to pass and exceed the safety standards that are set before us. When it comes to our formulations, we are committed to always using transformative ingredients you can trust, to deliver results you can see and feel.

Yes, this hair-lightening shampoo is formulated to be used as often as desired.