This Go Blonder Lightening Shampoo gently lightens, enhances shine, and cleanses while nourishing for soft, smooth hair. With a Citrus Botanical blend, this formula leaves hair strengthened while lightening. For use on natural and colour-treated blonde, highlights and lowlights.

BRIGHTER, STRONGER HAIR - John Frieda Go Blonder is a mild cleanser that gradually lightens and restores moisture to treated or dry hair for a visibly lighter, brighter, more sunlit shade of blonde.

Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Shampoo gradually lightens and restores hair fibers when used with Go Blonder® Lightening Conditioner. Safe for use on natural and color-treated hair and on highlights and lowlights. Non-color depositing and ammonia and peroxide-free.

It lightened and covered my gray (even though it says it won't). Then, I tried it on all of my hair and noticed that my hair appeared brighter in general. My hair was still dynamic and showed my original salon balayage painted highlights that my hair dresser spent hours working on. That made my day!!!

John Frieda's Frizz Ease Original Hair Serum is a fan-favorite for a reason: It works and it's affordable, too. The serum did a surprisingly good job at smoothing my hair (while blocking out humidity and heat styling damage) without weighing it down or feeling greasy.

On the bottle, the directions state that this product should NOT be used on brown hair of any kind. I understood why this was said because if you have brown hair and have never used Sun-In, you know exactly what the result is: orange hair!

In colour theory, purple is opposite on the wheel to yellow, so the purple colour in the shampoo balances out the blonde colour, acting as a toner that helps to reduce yellow and orange hues and transform your hair into cool, hydrated blonde.

This hair-lightening shampoo is safe to use on colour-treated hair. It will help to maintain your hair colour and tone.

If you're looking to go blonde, a white- blonde shade is perfect for seamlessly blending gray regrowth. Since this is on the lighter side of the blonde spectrum, be prepared for at least two to three bleaching sessions with your stylist.

If you add the right hair colour, your 'grey' hair will act as highlights, giving you a completely new look that will get you noticed for all the right reasons. Professional colourists usually recommend a darker shade for your roots and a lighter shade that matches your natural hair for the rest.

The Go Blonder Shampoo also has Sodium Lauryl Sulfate. SLS is used in many personal care products. It acts as a good cleaning product, but it is a skin irritant and can cause damage to the outer layer of the skin. In shampoo, it increases scalp irritation, stinging eyes and tangled frizzy hair.

All of our products are rigorously tested to pass and exceed the safety standards that are set before us. When it comes to our formulations, we are committed to always using transformative ingredients you can trust, to deliver results you can see and feel.