Benjamin Moore's AURA paints are the only products that include their proprietary Color Lock formula. This technology captures the color pigments within special binding molecules that lock them into the paint film. AURA Interior paints have superior resistance to color rub-off, scuffs and fading.

Aura Matte Finish Matte finish displays no shine and is great for touching up any defects and has amazing durability. This finish is suitable because it has extreme hide and coverage for fewer coats which results in saving money. Another plus is that this finish is mildew resistant.

"It's everything you want from a paint." Outstanding coverage, ease-of-use, flow and leveling, and rich, beautiful color - find out why painting pros find AURA® Interior far superior than the rest.

Aura is Benjamin Moore's ultra premium interior paint - the only choice for unparalleled color and stunning beauty that lasts. Proprietary Color Lock Technology® Colors stays vibrant with no rub off. Fade resistant for lasting color. Unparalleled depth and richness.

Mildew resistance - AURA provides a mildew-resistant coating for even greater customer satisfaction. Limited Lifetime Warranty - Benjamin Moore stands behind AURA's quality and durability. Low-temperature application - AURA applies as low as 35°F to extend the painting season in colder climates.

However, AURA is recommended for high-traffic areas because it not only creates a scrubbable surface, but also contains scuff-resistant properties. Repeated cleaning is less likely to create shiny areas (known as burnishing); the AURA paint formula also prevents color rub-off.

Matte finishes absorb light rather than reflect it. This means they will hide bumps and other little flaws in your walls rather well. These type of finishes are not very durable, but they make for rather easy touch up jobs. Experts recommend matte finishes for bedrooms and studies.

A matte sheen has a flat, low-reflective finish that's easy to clean, touches up well and will also hide minor surface imperfections.

However, AURA is recommended for high-traffic areas because it not only creates a scrubbable surface, but also contains scuff-resistant properties. Repeated cleaning is less likely to create shiny areas (known as burnishing); the AURA paint formula also prevents color rub-off.

acrylic resin AURA's new acrylic resin, available only in AURA Interior, uses a unique and proprietary formulation of copolymers that increase film durability. Exclusive to AURA paint, Color Lock® ensures long-lasting color by seamlessly locking pigments into the film of AURA paint.

∎ FLAT is the least reflective finish and provides excellent depth of color. It's a great choice for hiding surface imperfections on walls. ∎ MATTE is more reflective than flat and is also great for minimizing surface imperfections, while providing a durable finish.

With their paints being easy to spread, more durable not to mention less expensive, getting yourself some Benjamin Moore Paints will see to it that you get absolute value for your money.