What is adidas Originals?
Adidas Originals is a sub-brand of the immensely successful sportswear brand Adidas that focuses on creating retro-inspired and classic designs with updated technology. Adidas Originals was launched in 2001 and has been able to capture the attention of younger generations, who are attracted to the vintage look combined with modern functionality.
Adidas Originals is known for its unique and fashionable designs that have become iconic in streetwear culture. Some of their most popular products include the Superstar and Stan Smith sneakers, which have maintained a classic appeal for several decades and are still worn by people all over the world.
The brand has continued to evolve over the years with collaborations from popular artists and celebrities such as Kanye West and Pharrell Williams. These collaborations have resulted in limited edition versions of Adidas Originals shoes, clothing, and accessories that have become highly sought after in the fashion industry.
Apart from footwear, Adidas Originals offers a range of apparel, including t-shirts, jackets, hoodies, and track pants that feature the brand's signature three-striped logo.
Adidas Originals has also been committed to sustainability, launching initiatives such as "Refashioned" to reduce waste and recycle materials.
In conclusion, Adidas Originals is a trendsetting sub-brand that has managed to stay relevant for over two decades. Its classic and retro-inspired designs, combined with innovative technology, make the brand a fashionable choice for anyone looking for a versatile and trendy sportswear option.
Frequently Asked Questions about adidas originals
Adidas Originals is a subdivision of adidas dedicated to lifestyle, fashion, and heritage products. It is home to many brands' collaborations with fashion designers, celebrities, and cultural figures.
adidas AG: Overview
The company's product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls.
There are 337 factories in China, followed by 99 in India. Indonesia and Vietnam have 79 and 76 respectively, and the rest of the factories are divided between several other major countries in the region.
1924 to 1949: Family matters
Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.
Why are adidas Superstars so popular? They are a legacy shoe. Having been around since 1970, they have also evolved over time from being a basketball shoe to a lifestyle shoe. The classic style and comfort have kept them a favorite in street style today.
Our values of COURAGE, OWNERSHIP, INNOVATION, TEAMPLAY, INTEGRITY and RESPECT are closely tied to our culture and ultimately are the essence of our identity. Our values offer clarity on the essential behaviors and mindsets that we value in our colleagues and represent the attitude we want to see in each other.
In 2021, an estimated 6.59 million people used Adidas sports shoes, making them by far the brand's most popular product. Ranked second was Adidas sports clothing at 4.9 million users.
Apparel and footwear are the Group's biggest segments and unsurprisingly generate the bulk of the company's sales.
Adidas mostly focuses on Active and Sports wear products whereas Adidas Originals are based on fashion centric approach and Works as a Casual lifestyle brand.
The target market for Adidas is typically sports enthusiasts, amateur athletes and professional athletes, who train or participate in sports on a regular basis. The brand also appeals to those who view sport and fitness as part of their lifestyle and self-image.
Like all its products, Adidas has introduced innovation in all its shoes throughout the years to not only satisfy everyone's fashion needs but to also build trust in the sportswear industry. Adidas equally focuses on innovation and customer satisfaction and takes time to develop new technologies for footwear.
We have a clear mission: To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way.
