What the adidas Originals TV commercial - Original Is Never Finished is about.

Title: adidas Originals TV Spot: 'Original Is Never Finished' Featuring Dua Lipa

Introduction:The adidas Originals TV spot, titled 'Original Is Never Finished,' is a captivating advertisement that showcases the brand's commitment to creativity and originality. This particular spot features the talented pop artist, Dua Lipa, who brings her unique style and energy to the campaign. The TV spot seamlessly blends music, fashion, and art to depict a world where creativity knows no bounds.

Synopsis:Set against an urban backdrop, the TV spot opens with a crowded street teeming with diverse individuals expressing themselves through dance, fashion, and self-expression. Dua Lipa's hit song 'Don't Start Now' sets the energetic rhythm for the entire spot. As the camera pans, we see a mix of young trendsetters donning adidas Originals sneakers, apparel, and accessories, highlighting their individuality and devotion to originality.

The spot moves fluidly through various scenes, each portraying a distinct creative concept. In one scene, we witness a group of dancers moving in perfect synchrony on top of a high-rise rooftop. Their movements are powerful and compelling, showcasing the freedom and confidence that comes from embracing one's individuality.

Cutting to a different scene, the spot transports us to an artist's studio, where a painter is diligently working on a large canvas. His strokes are bold and vibrant, mirroring the spirit of the adidas brand. The camera then pans out to reveal a wall covered with previous artworks, forming a visual collage of inspiration and creativity.

As the TV spot progresses, it seamlessly weaves in moments of Dua Lipa's performance, capturing her energy and authentic artistry. Her distinct style perfectly aligns with adidas Originals' commitment to celebrating boldness and originality. The spot showcases how the adidas brand supports artists, musicians, dancers, and creators by giving them a canvas to express their unique identities fearlessly.

Towards the end of the TV spot, the music builds up, creating a sense of anticipation. The screen fades to black, only to reveal the iconic adidas trefoil logo, symbolizing the fusion of classic adidas with contemporary innovation.

Conclusion:The adidas Originals TV spot, 'Original Is Never Finished' featuring Dua Lipa, is an engaging and inspiring advertisement that celebrates individuality, creativity, and originality. Through a combination of music, fashion, and art, this TV spot encapsulates the essence of the adidas brand and inspires viewers to embrace their own uniqueness. The collaboration with Dua

adidas Originals TV commercial - Original Is Never Finished produced for adidas was first shown on television on January 27, 2018.