The model consists of 4 stages: trigger, action, variable reward, and investment. Triggers are what make the user engage with the product and they can be either internal or external. An internal trigger is an intrinsic need to use the product, for example, to satisfy the need to belong.

economist Nir Eyal Entrepreneur, author, and behavioral economist Nir Eyal developed the Hook Model methodology. His approach to product development is based on the creation of habitual behaviors via a looping cycle that consists of a trigger, an action, a variable reward, and ongoing investment.

The 4-Step Process of the Hook Model

• Step 1: Trigger. The trigger is what first sparks the action of your user and gets them to find a solution for their problem.
• Step 2: Action. The action is what follows after the user's trigger.
• Step 3: Variable Reward.
• Step 4: Investment.

Rewards of the self is the search for intrinsic rewards of mastery, competence, and completion. When your autonomy is threatened, we feel constrained by our lack of choices and often rebel against doing a new behavior.

The Hooked Model is a way of describing a user's interactions with a product as they pass through four phases: a trigger to begin using the product, an action to satisfy the trigger, a variable reward for the action, and some type of investment that, ultimately, makes the product more valuable to the user.

A hook is an opening statement (which is usually the first sentence) in an essay that attempts to grab the reader's attention so that they want to read on. It can be done by using a few different types of hooks, which are a question, quote, statistic, or anecdote.

The Hook framework connects your solution to the user's problem and form a habit. It consists of 4 components: Trigger, Action, Reward, and Investment. The framework visually looks like the structure of any 2x2 matrix, for example Value/Risk matrix or the Eisenhower Matrix for prioritization.

From 3 to 6 weeks after planting, the rhizomes are in the "hook" stage (Figure 1A) which is characterized by tiny leaves at the end of the rhizome forming a hook-like appearance.

The Benefits of the Hook Model The more journeys through the cycle that the customer goes through, the stronger his bond will be to your product, and the more likely he will be to "self-trigger." This can help you to reduce long-term marketing spend and the need for a "hard sell."

The hook model of behavioral design is a framework for designing addictive products. It is closely related to the habit loop. It describes a cyclical, four stage process for designing addictive products. The stages are: trigger, action, variable reward and investment.

Definition. The Hook is a strategy to get the students engaged in a lesson by introducing what's interesting about the lesson in a brief, up-front manner. The hook should prepare students to learn the new material by giving them a reason to pay attention to the material and get the students interested.

Answers will vary. A hook example could be a critical moment, the introduction of a character, an anecdote, a statistic, or a question.

Story hooks work by reeling in the reader and making them want to learn more. Therefore, a good hook will create some sort of question (or better yet, multiple questions) in the reader's mind. They will simply have to keep turning pages to find out what happens next.