It roasts, markets, and retails specialty coffee. The company, through its stores, offers several blends of coffee, handcrafted beverages, merchandise, and food items. Starbucks also offers whole bean and ground coffee, readymade drinks, snacks, and other beverages.

Coffee: More than 30 blends and single-origin premium coffees. Handcrafted Beverages: Fresh-brewed coffee, hot and iced espresso beverages, Frappuccino® coffee and non-coffee blended beverages, Starbucks Refreshers, smoothies and Tazo® teas.

Starbucks is an American company that operates the largest coffeehouse chain and one of the most recognizable brands in the world. Headquartered in Seattle, Washington, the company operates more than 35,000 stores across 80 countries (as of 2022).

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Coffee is a beverage prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content.

Starbucks primarily operates and competes in the retail coffee and snacks store industry.

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain.

Concept. Starbucks has done extraordinarily well in creating a concept where everyone can have a great experience drinking coffee in an inviting ambience. Starbucks has a customer-centric culture. They see the business from the perspective of the guest.

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. Pike Place Market, Elliott Bay, Seattle, Washington, U.S. U.S.

It was the idea of the third place that created the new mission statement for Starbucks which is: “To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time”. Meaning, to create a comfort zone and a personal connection between the customers, the baristas, and the brand.

Price: Starbucks sells their coffee at least 25% higher than other brands. It offers its customers exceptional drinks and food, charges more, and the people are willing to pay. Promotion: From social media to TV to ads– the company uses various channels for marketing its products.

Coffee aroma descriptors include flowery, nutty, smoky, and herby, while taste descriptors include acidity, bitterness, sweetness, saltiness and sourness (see Coffee Flavour Wheel). The level of roasting impacts aroma profiles.