Big Machine is a record label that Taylor Swift was signed to for the majority of her career until she left in 2018. One of her most highly anticipated albums under Big Machine was "Reputation," which was released in 2017.
"Reputation" was Swift's sixth studio album and it was unlike anything she had released before. The album was dark and edgy, and showed a new side of the singer. It explores themes such as love, heartbreak, fame, and revenge. Before the release, Swift had wiped her social media accounts clean, causing widespread intrigue amongst fans and critics alike, and once the album was out, it did not disappoint.
The lead single from the album, "Look What You Made Me Do," was an instant hit. The song signaled a change in direction for Swift and was different from anything she had previously released. It showcased an unapologetically vengeful side of the artist and had fans clamoring for more.
The album features a mix of genres, including pop, electropop, and synth-pop. Standout tracks on the album include "End Game," a collaboration with Ed Sheeran and Future, "Delicate," and "Getaway Car."
Despite the widespread success of "Reputation," it was also met with controversy. Many believed that the album contained veiled references to Swift's ongoing feud with Kim Kardashian and Kanye West. However, Swift has since confirmed that "Reputation" was an exploration of her personal life and experiences.
In summary, "Reputation" was a game-changer for Taylor Swift. It allowed her to explore new themes and sounds, and showcased a bold new direction for the artist. It's clear that the album has cemented her position as one of the biggest pop stars of our time.
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