Taylor Swift "Reputation" TV commercial
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What the Taylor Swift "Reputation" TV commercial is about.
The "Reputation" era of Taylor Swift was one of the most highly anticipated moments in recent pop culture history. With a mysterious, snake-centric rollout leading up to the album's release, fans were eager to learn what Swift had in store for them after distancing herself from the limelight for a brief period.
One of the most exciting parts of this rollout was the release of the "Reputation" TV spots, which aired in the lead-up to the album's release. These spots were flashy, dynamic, and unlike anything Swift had put out before. They were full of dark, moody imagery, featuring the singer in various personas, from a hooded figure to a glamorous vixen.
But perhaps the most memorable aspect of the TV spots was the music itself. Swift had clearly leaned into a more electronic, hip-hop influenced sound for this album, and the spots' music mirrored this shift. The first spot featured a reworked version of "Are You Ready For It?", a pulsating track that perfectly set the mood for the album to come.
Overall, the "Reputation" TV spots were a tantalizing taste of what was to come from Swift. They showcased a new, daring version of Taylor ready to take on the world with a sound that was both excitingly new and undeniably her own.
Taylor Swift "Reputation" TV commercial produced for Big Machine was first shown on television on November 10, 2017.
Song from commercial Taylor Swift "Reputation" TV Spot
"Look What You Made Me Do" is a song by American singer-songwriter Taylor Swift. It was released as the lead single from her sixth studio album, "Reputation," in 2017. The song was written by Swift herself, along with producer Jack Antonoff.
Musical Style and Themes"Look What You Made Me Do" is primarily a pop and electropop song with elements of dance-pop and trap music. It features a dark and edgy sound, reflecting a departure from Swift's previous musical styles.
The song's lyrics address themes of revenge, empowerment, and self-assertion. It is widely interpreted as a response to the controversies and public feuds that Swift faced in the media and the music industry. The lyrics convey a sense of reclamation and defiance, asserting that Swift is no longer willing to be a victim.
Music Video and SymbolismThe music video for "Look What You Made Me Do" was highly anticipated and garnered significant attention upon its release. Directed by Joseph Kahn, the video is filled with symbolic references and hidden meanings , which sparked numerous discussions and analysis among fans and critics.
The video incorporates imagery that represents different eras of Swift's career, as well as references to her public image and media portrayal. It includes scenes of Swift in various iconic outfits from her past music videos, as well as imagery that alludes to the public feuds she has had with other celebrities.
Commercial Success"Look What You Made Me Do" achieved significant commercial success upon its release. It debuted at number one on the Billboard Hot 100 chart, becoming Swift's fifth chart-topping single in the United States. The song also topped the charts in several other countries.
The track's success was also fueled by its music video, which broke multiple records upon its release, including the most views in a single day on YouTube at that time.
Impact and Reception"Look What You Made Me Do" received mixed reviews from music critics. Some praised its bold and defiant lyrics, while others criticized it for its perceived lack of depth and its departure from Swift's previous musical style.
Despite the mixed reviews, the song became a cultural phenomenon and sparked a great deal of discussion and analysis. It marked a significant shift in Swift's public image and musical direction, setting the stage for the release of her "Reputation" album.
In conclusion, "Look What You Made Me Do" is a popular and controversial song by Taylor Swift that addresses themes of revenge and empowerment. It showcases a new musical style for Swift and sparked significant discussion and analysis due to its music video and symbolic references.
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