What is adidas Superstar?
Adidas Superstar is a popular sneaker model created by the adidas company. The sneaker is known for its classic and stylish design, with the iconic three stripes on the sides and its signature rubber shell toe. The Superstar model was first introduced in 1969 and continues to be one of the most sought-after sneakers in the market.
Initially designed as a basketball shoe, the Adidas Superstar was popularized by the legendary rapper Run-DMC, who helped elevate the sneaker's status in the hip-hop community during the 1980s. The sneaker became a staple in the streetwear culture, and it has since transcended various subcultures, being worn by everyone from athletes to fashion icons.
Over the years, the Adidas Superstar has been released in countless colorways and collaborations with various brands and designers, making it a versatile sneaker option for any outfit or occasion. It has also undergone minor design tweaks, such as the inclusion of Boost technology for added comfort, without losing its iconic appeal.
Whether you simply admire classic sneakers or want to make a fashion statement, the Adidas Superstar is a timeless and chic option that never goes out of style.
Frequently Asked Questions about adidas superstar
The adidas Superstar is most known for its rubber shell toe which gives it its signature rounded appearance, and superior durability. Since it was designed to be a basketball shoe it has a flat, rubberized sole, and a supportive upper that is still made with 100 percent leather.
adidas Originals Superstar
The adidas Originals Superstar has been around for more than 50 years, and while it started as a basketball shoe, it's now a favorite for just about any situation.
The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.
Now in its 50th year, the Superstar is widely regarded as having been a catalyst for sneaker culture, and its adoption by early hip hop style pioneers has only furthered its iconic status. To mark its half-century, Adidas has announced collabs with the likes of Prada and model Blondy McCoy.
What is Adidas unique selling point? Adidas has a strong brand image around the theme of athletic performance. The company invests significantly in R&D, tech innovation and mutual collaborations to advance the performance and excellence of its products and brand image.
The top 5 positive attributes associated with the adidas brand are iconic, fashionable, chic, authentic and minimalist.
A superstar is someone who has great popular appeal and is widely known, prominent, or successful in their field. Celebrities referred to as "superstars" may include individuals who work as actors, musicians, athletes, and other media-based professions.
Adidas Superstar became firmly established in mainstream culture at the beginning of the 1980s. Thanks to hip hop, the shoe became the most hyped lifestyle shoe around. In the middle of the 1980s, Run-DMC was one of the biggest hip hop groups in the world.
In 2021, an estimated 6.59 million people used Adidas sports shoes, making them by far the brand's most popular product. Ranked second was Adidas sports clothing at 4.9 million users.
Polyester is the most common single-used material in adidas products and, by 2024, we aim to replace all virgin polyester with recycled polyester in all products where a solution exists.
Adidas Superstar became firmly established in mainstream culture at the beginning of the 1980s. Thanks to hip hop, the shoe became the most hyped lifestyle shoe around. In the middle of the 1980s, Run-DMC was one of the biggest hip hop groups in the world.
