Description. Unparalleled access at your fingertips with the NBA App. Never miss a moment with the latest league news, behind the scenes stories, and game highlights to bring you closer to the National Basketball Association. - The latest basketball news, highlights, game previews and recaps.

On Tuesday, the NBA announced that their vision had become a reality earlier this month with the reimagined NBA App, powered by a new integrated digital platform built in partnership with Microsoft, the league's cloud and AI partner. Chris Benyarko.

Watch live games with NBA League Pass and watch your favorite NBA teams and players. - Access to the NBA archives and stream the most memorable games and moments.

New NBA app feature lets you scan yourself into a live game : NPR. New NBA app feature lets you scan yourself into a live game A new streaming experience in the NBA app will let fans live out their Main Character dreams. League Commissioner Adam Silver announced the in-app additions this past week.

As part of the Defensive Impact page within the Player Tracking section, the NBA App has introduced new defensive statistics such as field goals made and field goal percentage while defending at the rim and blocks per game in those situations. The NBA App has 35 million downloads with visits up 17 percent this year.

Star Power. The number of stars in the NBA is much higher than in other leagues. Almost everyone knows LeBron or MJ – even those who have been watching basketball since Christmas. In the league, sometimes the lettering on the back of a jersey is more important than the front.

NBA League Pass currently costs $14.99 per month for a standard subscription and $22.99 per month for NBA League Pass Premium. You also have the option to sign up for either plan on an annual basis. Annual subscriptions are cheaper in the long run and automatically renew at the start of the next season.

NBA League Pass currently costs $14.99 per month for a standard subscription and $22.99 per month for NBA League Pass Premium. You also have the option to sign up for either plan on an annual basis. Annual subscriptions are cheaper in the long run and automatically renew at the start of the next season.

NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com. ### Contact.

Confirmed: The league amassed a record 32 billion views for all NBA and NBA-related social media accounts, up more than ten per cent year-over-year (YoY) NBA added 14 million new followers, with international fans making up more than 70 per cent of the league's social media following.

One of the main reasons behind the success of the NBA is its focus on marketing and promotions. The NBA has invested heavily in creating an engaging brand identity that appeals to a global audience. Campaigns like “This Is Why We Play” highlight basketball's core values.

The NBA makes money primarily through television, merchandising, sponsorships, and tickets. The 30 teams making up the NBA had an average valuation of $2.12 billion each in the 2018-19 season. Across the 2018-19 season, the NBA generated about $8.76 billion in revenue.