The NBA App TV Spot, 'Romeo' is a heartwarming commercial that tells the story of a young boy named Romeo who dreams of becoming a basketball player. The 30-second commercial was launched in 2017 as part of a campaign to promote the NBA App.
The commercial opens with Romeo dribbling a basketball on a neighborhood court. He's surrounded by older kids who are bigger and stronger than him, but Romeo isn't intimidated. He keeps dribbling and shooting, hoping to improve his skills.
As Romeo practices, he watches footage of his favorite NBA players on the NBA App. He's inspired by their moves and dreams of one day playing like them. The commercial then cuts to a scene where Romeo is at the mall with his mother. He spots an NBA player walking by and can't believe his eyes. Without hesitation, Romeo follows the player, hoping to get a chance to meet him.
When Romeo finally catches up to the player, he's surprised to see that the player is his idol, Kevin Durant. The two share a moment, and Durant gives Romeo words of encouragement, telling him to keep practicing and never give up on his dreams.
The commercial ends with Romeo walking away, feeling inspired and motivated to keep pursuing his basketball dreams. As the narrator says, "Get closer to the NBA with the NBA App."
The "Romeo" commercial is a beautiful ode to the power of dreams, hard work, and the love of basketball. It's a great example of how the NBA App is more than just a way to catch up on highlights and scores. It's a community that connects fans with their favorite players, inspiring them to work hard and chase their dreams.
NBA App TV commercial - Romeo produced for NBA was first shown on television on January 6, 2016.
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