Oreo (/ˈɔːrioʊ/; stylized in all caps) is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling.

Although the original Oreos started in the U.S. in 1912, Americans won't be the first to taste the Thins. The slimmer cookies were rolled out last year in China to address the company's tumbling cookie sales in the country.

Mondelez Mondelez introduced Oreo Thins in China, and later rolled the products out into the United States in the summer of 2015.

2015 They come in chocolate, golden and heads or tails varieties. Oreo Thins, released in 2015, are thin versions of these cookies. They come in the following varieties: chocolate, dark chocolate, golden, mint, lemon, coconut, salted caramel, pistachio, pina colada, and latte. They have 40 calories per cookie.

Oreo's competitive advantage is its well-known creative and innovative brand personality. This brand personality refers to the consistent introduction of new and imaginative products, personable social media presence, and tendency to support organizations that are seen as progressive.

A deep-fried Oreo is a dessert or snack consisting of a chocolate sandwich cookie which is dipped in batter and deep fried. It may be served with different toppings, most commonly powdered sugar.

We love that the Thins are wafer thin because they have a better ratio of cookie to cream, making them less likely to crumble in our hands. Obviously if you're just into the cream, your best bet is to go with the original Oreos or Double Stuf.

The Oreo was created out of a sibling rivalry between two brothers, Jacob and Joseph Loose, who ran competing bakery companies at the turn of the 20th century. Jacob's company first invented the Hydrox cookie, which has the well-known chocolate cookies and vanilla creme filling.

Mondelēz International Proud to have global iconic brands such as Oreo, KRAFT cheese, Cadbury Dairy Milk and Toblerone; as well as Biskuat as its local innovative jewel brand, Mondelēz International has been part of Indonesian people.

Mondelez has halted production of its lighter Oreo spin-off Thins following months of declining sales. A spokeswoman for Mondelez confirmed the biscuits were no longer available after they disappeared from sale at Tesco, Sainsbury's and Asda.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Aaker's 5 brand personality dimensions‍

• Sincerity. Brands that usually reflect sincerity have traits like wholesomeness, cheerfulness, honesty, and down-to-earthiness.
• Excitement.
• Competence.
• Sophistication.
• Ruggedness.